Website Designer White Bear Lake MN | Why is Social Media Marketing so Powerful? (Part 3)

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Website Designer White Bear Lake MN

If you want to boost the success of your small or local business, social media is a great platform to harness. Parts 1 & 2 of this blog series noted benefits such as utilizing off-site SEO, promoting brand awareness, the investment into your own success, a strengthened online presence, better brand loyalty, and assistance with search engine rankings. Here are 3 more reasons why social media marketing is a wise investment for your business: Website Designer White Bear Lake MN

Increased Accessibility

A primary benefit of social media marketing is increased accessibility to your business. Social media sites like Facebook and Instagram are huge platforms with billions of users. Digital marketing companies use social media marketing to hone in on your particular target audience and/or location by utilizing relevant keywords. In turn, this helps market towards the specific target audience that you want to have exposure to your business. Being that so many people are already using social media, it puts your business right where people are already searching. Your accessibility increases significantly when you use multiple platforms, and managed social media services are a wise opportunity to put you on the radar of a large portion of your target audience.

Opens up Consumer Communication

Social media provides extensive opportunities for communication; social media brings social opportunities. This opens the door for previous clients and curious consumers to have an easy way to communicate with your business; this could look like question & answer, feedback about products and/or services, or tagging interested friends. Another benefit of social media marketing services is reach. Your reach is the number of people that your marketing strategy is reaching. It’s beneficial to enlist the help of an online marketing agency that can implement a sound social media marketing strategy and bespoke content to extend the reach. When your posts have more likes, comments, & shares, this broadens your reach and expands your visibility. In turn, a larger audience will be exposed to your business you’ll have more opportunities to communicate with your target audience.

Effective Platform for Information

Social media has so many uses and benefits. One reason why social media is so popular is that it’s an incredibly effective platform for information sharing and gathering. Many small and local businesses using social media are taking advantage of this to share information about their business, like the services offered, specials or promotions, behind the scenes, about the employees, and so much more. Consumers like to be informed about the companies they buy from. What’s more, is social media is a great way to display information visually. Who doesn’t love a good graphic? Social media graphics draw consumers into your content and promote interest and engagement. Graphics are a great way to display information & promote your products and/or services.

If you’re ready to get started with managed social media services, contact Portkey SEO Solutions. We’re proud to be your local & full-service digital marketing company. Our renowned services include website design, SEO, website speed-ups, and so much more. Contact us today to learn more about how a managed social media plan can benefit your business, or to get in touch with a website designer in White Bear Lake to help your online presence thrive!

Website Designer White Bear Lake MN

Website Designer White Bear Lake MN

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