The COVID-19 pandemic has changed the world of business and commerce as we know it completely, and, due to shutdowns, strict social distancing mandates, and more, many companies are getting less business nowadays than they normally would. However, if your business is currently experiencing a lull, then now may be the best time for you to focus on making any necessary changes or upgrades to your business. Since the world is now more digital-focused than it ever has been, now is the best time to consider making some upgrades to your website in order to help your business mitigate the impact of COVID-19. Here are 3 website upgrades that will help your business survive the COVID-19 era: Website Design White Bear Lake MN
User-Experience & User-Interface Upgrades
One of the most common problems that many businesses have with regards to their websites is having poor UX (user-experience) and UI (user-interface) design. This includes having a website that isn’t mobile-friendly or optimized for other screen sizes, having slow loading speeds, an unintuitive website layout, lack of accessible website design features, and more. By upgrading your website, you will be able to make your website seem not only more reliable, trustworthy, and appealing to potential customers, but you will also make your website convenient and easy-to-use, which will help to encourage and facilitate conversions for your business.
Since business is hard to come by these days and many people are looking online for the products and services they need, you don’t want to miss out on potential sales just because your website isn’t optimized for mobile or takes too long to load. Little technical website issues like this result in lost conversions all of the time, which is why you want to make sure that they aren’t resulting in any more business losses for your company, especially during these difficult and uncertain times. For help with upgrading your website, feel free to contact Portkey SEO Solutions, the best web designer in White Bear Lake MN, today.
Website Content Updates
Another website upgrade that your website is most likely in need of is a content update. Firstly, you will need to create some kind of COVID-19 related message for your website so that visitors to your website know whether or not your business hours, operation, or services have changed due to COVID-19, and also what all you and your staff are doing to keep yourselves and others safe with regards to social distancing and limiting the spread of the virus.
The next thing you will need to do is to make any necessary updates regarding your services, products, and any other relevant information. Having old or outdated information on your website could result in lost business for your company since customers don’t like being mislead, and it could even damage the reputation of your company as well. If your company is no longer offering certain services or products at this time, or if there have been any changes to your hours of operation and so on, you need to make sure that the content on your website reflects that.
eCommerce, Scheduling Apps & More
Lastly, now is also the time to start thinking about how you can adapt your business or improve your website in a way that will result in more leads, conversions, and sales for your company. If you own a retail store, now might be the time to consider transitioning your brick-and-mortar store into an online eCommerce business. If you offer services that require an appointment, then you should have some sort of scheduling app or contact form put on your website so that potential customers can either schedule an appointment to meet with someone directly, or contact your company to inquire about having someone come to them to give an estimate or to offer a certain type of service. The list goes on.
Since everyone is online nowadays and is looking to have as many things done as remotely and indirectly as possible, it’s a good idea to consider adapting your business or upgrading your website to help accommodate customers and make it easier for them to purchase your products or to buy your services without having to go through the hassle of calling or risk leaving their homes during this time.
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