The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Website Design SEO Roseville MN | Anchor Test in Back Links and Why they are Important!

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using the fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

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At Portkey SEO Solutions, we are local Minneapolis SEO Company that provides search engine optimization through tactical website analysis and internet marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date, and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and back links, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve the results we promise! Call us at 651.500.6289 for more information for your website design SEO Roseville MN needs!

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