Are you thinking about building a new professional website for your business? Like all things, there are certain components or aspects that every successful business website needs. Here are just some of the many components that your professional website’s design needs in order to do its job effectively: Website Design in Bloomington MN
Consistency & Identity
The first thing that every professional website needs is consistency and branding in its design. This means that every page on your website should have a consistent theme and similar design elements so that it can best showcase your business’s brand or identity. This is generally done by incorporating your company’s logo, using a similar layout for each page, using consistent slider designs, headers, footers, and more, in order to create a sense of consistency, familiarity, and professionalism.
If your website’s design is inconsistent from page to page, or is inconsistent with your company’s brand and identity, then it can make your website appear sloppy, disorganized, and unprofessional. For help with building a new website or redesigning your website, feel free to contact your local web designers in Bloomington MN at Portkey SEO Solutions today.
Effective Typography & Color Scheme
Another important, but often overlooked, component of your website’s design is the use of an effective typography and color scheme. When it comes to your website’s design, it’s generally recommended that you only choose 2 to 3 different fonts and that you consistently use those 2-3 fonts throughout your website. If your website has more than 3 fonts, then it will make your website look spammy, disorganized, and unprofessional, which could result in lost conversions for your business.
Likewise, you want to make sure that you’re choosing a smart and effective color scheme for your website, and that the color scheme you choose is used consistently throughout your website as well. The types of colors you incorporate into your website’s design can have an impact on users’ perception of both your website and your business. Your website’s color scheme should be consistent with your company’s brand and the same exact colors should be used consistently throughout your website, otherwise your website will seem disorganized and unprofessional.
Quality Images & Media
Lastly, it cannot be stressed enough how important it is to have quality and unique images and media on your website. For too many businesses, the images that are put on their websites are often an afterthought, even though the types and quality of the images and media on your website often have a direct impact on whether or not a visitor to your website will decide to buy your products or services.
Therefore, if the images and media (i.e., videos, animations, etc.) on your website are poor quality, it will be harder to sell your products or services to potential customers who visit your website. It’s always recommended that businesses try to incorporate images that they own, rather than generic stock photos, since customers/clients want to see what your business’s products and services look like–not someone else’s.
We offer Website Design and SEO Services in the following cities in Minnesota:
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