Is your company, like many companies right now, struggling to get steady business due to COVID-19? COVID-19 has undoubtedly turned the world upside down in every way possible, and the same goes for how to get business and how to market your business effectively during this time. Here are some strategies recommended by your local online marketing agency, Portkey SEO Solutions, for how to get business during the COVID-19 pandemic: Website Design Cottage Grove MN
You Need A Website That Works
The first thing your business absolutely needs now more than ever is a website–and, not just any website, but a website that actually works. Due to the current pandemic, everyone is shopping online and looking for information pertaining to the goods and services they need online, which is why, if your business doesn’t have a website, or doesn’t have a good website, you are missing out on a lot of potential leads and conversions online. However, it’s also not enough for you to simply have a website–you also need a website that is user-friendly, device-friendly, that can be indexed and tracked by Google and other search engines, that has fast loading speeds, and more.
If your website is difficult to use, takes a long time to load, isn’t optimized for mobile and other types of devices, etc., then your website is more or less useless because whatever traffic it is getting is mostly “bounce” traffic, meaning that your website is mostly likely chasing away potential customers, or lacks the technical development it needs in order to rank online and function properly. That’s why, if you want to get more leads and sales online, you need to make sure you have a website that is working properly and doing its job to help your company get the kind of business it needs.
You Need A Website That Facilitates Conversions
Something else to keep in mind when it comes to marketing during the age of COVID-19 is that you also need a website that helps to drive conversions for your business. As previously stated, the main channel that consumers are seeking products and services through right now is search engines, which is why having a decent and working website is so important during this time. However, your website needs to do more than just look pretty and check all of the basic criteria for ranking online: it also needs to encourage conversions, since that’s the primary function of your website anyways.
This means making your website as easy-to-use and accessible as possible, it means utilizing online scheduling apps, online transactions/eCommerce, online contact forms, having call-to-action buttons, an instant chatbox that allows customers to connect with your business immediately with any questions or concerns that they have, etc. Your website needs to be designed and set up in such a way that it will easily connect potential customers or clients to the information they’re looking for, and facilitate conversions and sales for your business.
You Need A Website That Can Be Found Online
Last, but certainly not least, your business also needs a website that can be found online. You could have the best, most attractive, most user-friendly website in the world–however, if your website can’t be found online, then there’s almost no point in having one at all. Since many people are confined to their homes due to the pandemic, the only way for your business to get found by potential customers is if it ranks well online.
This means you need a website that ranks on the first page of Google and other search engines, or that can be easily found on social media and other online channels. Otherwise, it’s as if your company doesn’t even exist. For help with devising and implementing an online marketing strategy that will help your business get found online, feel free to contact Portkey SEO Solutions, the best website designer in Cottage Grove MN, today.
We offer Website Design and SEO Services in the following cities in Minnesota:
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