In this blog series, we dove into some of the most important aspects of social media analytics, such as your profile’s metrics, your target audience, and your competition. These are all important in ensuring you have a well-rounded social media marketing strategy. In this fourth and final Social Media Analytics blog post, discover how your web traffic is impacted by social media analytics: Website Design Chanhassen MN
Traffic From Your Pages
Most of the social media platforms your brand will utilize will provide you with the overall amount of link clicks over a period of time. LinkedIn will even show you the number of clicks per post. This helps you see what posts and strategies have been successful in bringing consumers to your website. You are therefore able to determine what call to action copy is benefiting you the most, what types of content people find to be relevant to their needs, the products and/or services from particular campaigns that people are interested in, and so much more. Digital marketing agencies are knowledgeable in what types of content creation encourage higher volumes of web traffic.
Traffic From Social Media Platforms
Google Analytics is a great tool to use for businesses using social media because it is able to show you all of the traffic that you’re getting from your social media platforms. Your posts, links in the bio, profile buttons that direct users to your website, and links to your website that have been shared by other people are all included in Google Analytics. Checking this data is fairly simple: go to Google Analytics, select Sources, then select Social Media. You’ll be able to check which social media platforms are bringing you traffic, where the traffic is landing on your website, the traffic that results in conversions, and more.
Selling on Social Media Platforms
Most businesses are still getting most of their conversions directly from their website, though some companies are selling products and/or services directly through a social media platform such as Facebook, LinkedIn, or Instagram. This strategy of selling directly through social media is also called social selling. This can be an effective strategy because it’s a quick and user-friendly platform that consumers are already engaging with. Through social media, you already have the opportunity to educate your consumers about your products and/or services, and it provides a multitude of engagement opportunities. Social selling is a great way to raise brand awareness and reach.
Social media platforms are an efficient, engaging, user-friendly, diverse, and productive atmosphere that can lead to web traffic and conversions. Businesses even have the opportunity to utilize social media platforms directly to increase conversion rates. Considering the wide range of social media analytics and capabilities, you’ll be sure to discover data that you can use to help raise your brand awareness. Portkey SEO Solutions offers a wide range of social media services in Chanhassen MN including brand monitoring, social media management, and setup & custom profile design.
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