Business doesn’t have to slow down during the winter months. In fact, the holiday season is an excellent time to step up your digital marketing game! Small and local businesses can utilize strategic digital marketing strategies during the winter months to broadcast that the company is indeed open and ready for business. Here are 3 great ways you can utilize digital marketing in White Bear Lake to get the attention of your target consumers during the winter and holiday season: Web Designers White Bear Lake MN
Hire an SEO Agency to Boost Visibility
Search engine optimization is essentially an investment back into your own business. If you know your products and/or services are the best, SEO will help other people realize that, too. SEO utilizes strategic keywords to boost your visibility on search engines like Google, helping put your business on the first page where more of your target audience will find you. For many small businesses, sales slow down during the winter months. Sometimes consumers assume that certain businesses are closed and therefore look elsewhere for their needs. SEO helps boost your online visibility during relevant searches any time of year (including winter months when sales could potentially slow down). This leads to more website traffic and consumers exploring the awesome products and/or services you offer.
Use Seasonal Graphics on Promotions
Many small businesses choose to offer holiday promotions on select products and/or services. This is a great way to entice consumers and get people interested in what you have to offer. Seasonal graphics are a beautiful and unique way to set your small business apart from industry competitors. Graphic designers are masterful in curating beautiful graphics that can apply during any season. During the holiday season, graphic design is a great way to show consumers you care about your brand and the content you put forward to your target audience. Seasonal graphics paired with promotional content, often utilized in social media marketing, immediately captures the attention of consumers and hypes up your brand just in time for the holidays.
Utilize Email Marketing
If your business offers holiday specials to your clients and curious consumers, email marketing is an outstanding way to broadcast these specials. Email marketing, a form of digital and direct marketing, is a powerful way to promote your business, brand, products and/or services, and specials. The winter months and during the holidays are excellent times to offer promotions; people are always looking for ways to save money, especially during the holiday season. Email marketing services can give your subscribers the inside scoop on the latest things happening with your products and/or services, informative content, seasonal promotions, and so much more that promotes your brand.
With the holidays quickly approaching, now is a great time to contact your local digital marketing company in White Bear Lake. Portkey SEO Solutions is proud to offer online marketing services like SEO, graphic and logo design, and email marketing services, all of which can boost your online visibility and sales this season. Our digital marketing services are an effective small business strategy year-round, so contact us to get started with your digital marketing journey! Watch for Part 2 of this blog series for a few more excellent digital marketing strategies that can boost your small or local business during the holiday season.
Here at Portkey SEO Solutions, we are proud to serve a wide variety of different industries, including (but not limited to): Construction, Trades, Real Estate, Dental, Medical, Contractors, HVAC, Plumbing, Roofing, Home Remodeling/Renovation, Fitness/Personal Training, Insulation, Manufacturing/Industrial, Automotive, eCommerce, etc.
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