In the digital age of go-go-go, it’s imperative that a business website loads quickly. In fact, approximately 40% of users will abandon a website if it takes over 3 seconds to load. Consumers just don’t have the time or patience to sit around and wait for a page to load when they can get what they need from another, faster website. A slow website can harm business, but getting a website speed-up can be very beneficial for several reasons. Here are 3 indications that your website needs a website speed-up: Web Designers in St Paul MN
High Bounce Rate
When a consumer clicks on your website and leaves without further exploration, this is considered a bounce. A website’s bounce rate is the percentage of all sessions within your website where users have looked at one page only. This is not good for your website considering how important it is for users to interact with your website in order for search engines to be signaled that your website is relevant to the searches of users. Search engines want to boost results that suit the needs of users, but if people are leaving your website just as soon as they arrived, it hurts your online ranking. Being that a high number of people won’t even see your website if it takes more than 3 seconds to load, you’re losing out on a lot of potential customers and relationships. Getting a website speed-up will help your page load faster and encourage users to explore the content.
You’ve Had Complaints
As a small business owner, you’re aware that time is extremely valuable. You use your time wisely to promote your products and/or services. Budgeting time is crucial for successful businesses. However, if you have a slow-loading website, this can send the message to your target audience that you’re not respecting their time. Consumers can easily find a website that loads faster and will meet their needs more quickly. Getting website speed-up services sends the message to your consumers that you respect their time. If you’ve had even one complaint that your website is too slow or not working properly, do not ignore it. It’s crucial to look into web services that will strengthen your website.
Your Sales are Down
As previously mentioned, a slow website will have users turning around and going elsewhere for the products and/or services they need. You’re losing out on valuable sales and connections with consumers, so ensure people have a chance to connect with you and your website. Also, it’s important to consider that web design matters; users will leave a website if it appears old and outdated. Websites without modern web design can appear spammy or phishy, even if they merely haven’t been updated in a while. Users don’t want to risk getting a virus, so they go right back to the search engine results page to find a more credible-looking website. This contributes to a high bounce rate and hurts your website. Website design services can help modernize your website, build trust within users and search engines, and boost your sales.