The structure of a website is an important aspect of virtually any industry. Consumers like to see a clean layout that’s well-structured, intuitive, and that appears to be trustworthy. There are plenty of glaring examples of poor web design, but sometimes these mistakes are more nuanced and more difficult to spot. Website designers have the knowledge, tools, and experience to help your website look professional, and moreover, rank on the first page of search engines. Here are a couple of site structure mistakes to avoid: Web Designer Woodbury MN
Burying Your Cornerstone Content
Your cornerstone content includes the most important things you want your website to convey to your targeted consumers. Cornerstone articles offer important information to consumers, and often appear on websites in the form of long, insightful articles. Remember, your cornerstone content should remain cohesive with your brand and mission. If your website doesn’t contain links to these articles, this informative content can easily be lost in your website and be much less accessible to the target audience you’re aiming to reach.
Consumers benefit from easily accessible information on your website, and web designers have the skills and knowledge to put your cornerstone content in places that will not only benefit the user, but will help your webpages rank higher on search engines. Providing internal links to your cornerstone articles in your other blog posts is a great way to help your cornerstone content be seen on search engines as well as on your website. Ensure your cornerstone content is easy to find on your website. A user should be able to easily navigate your website to intuitively find your cornerstone content.
Not Utilizing Breadcrumbs
What are breadcrumbs, and why are they important for search engine optimization? They are a path of text, usually at the top of a webpage, that tell the user where they are within the website. An example of how this may look on a website might be: Home > About Us > Our Mission. Here, the user would have the Our Mission page open, but could click Home or About Us to go back to either of those pages. Every step of the way is clickable, and that way your users can revert back to previous pages they may find beneficial.
Without proper navigational tools, it can be frustrating for users who are attempting to navigate your website and cannot find something they’re looking for. Digital marketing agencies know how to display content in a user-friendly way, and can help you utilize breadcrumbs that are really helpful for creating a positive user experience. The term breadcrumbs goes back to Hansel and Gretel: when they entered the forest, they dropped breadcrumbs on the ground so if they got lost, they could retrace their steps by following the breadcrumbs back to the point of origin.
Web designers in Woodbury MN can help you build your small business website in a way that efficiently showcases your cornerstone content, while considering the importance of user experience and website navigation. Portkey SEO Solutions is proud to offer SEO services to any local or small business wanting to boost their rankings on Google, and offer web design services for businesses wanting to improve, update, or revamp their websites.
We offer Website Design and SEO Services in the following cities in Minnesota:
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