Web Designer in Newport MN | How to Decide What My New Website Should Look Like (Part 1)

web designer in newport mn

Like most people, you probably have a lot of ideas about your website. You might want it to be easy to use, beautiful, and fun. Or you might need something that’s more functional and straightforward. Either way, it’s important to think about what makes your site special and how it will be different from everyone else’s so that you can start planning what exactly your new website should look like—and every step along the way can help make sure that you end up with something truly unique. Web Designer in Newport MN

Get Clear on Your Audience and Everything About Them

Before you can create a new website, you’ll need to know who your audience is and what their goals are. The following questions will help guide you through this process:

  • Who are my customers?
  • What are their demographics? Do they skew female or male, young or old? Are they from urban areas or rural environments? Where do they live and work?
  • What is their income level (if applicable)?
  • What other websites do they visit regularly (besides mine)? How often do they use them on a weekly basis/daily basis/etc.?
  • What does my competition look like for this particular niche market/industry segmentation/etc.? Is it similar in content structure; e.g., several pages of text followed by an FAQ section at the bottom of each page vs just one long page with all the answers up top; or different in terms of layout design; e.g., lots of images vs none at all?

It is important to think about who will be visiting your website so you can design your website around this. Do some research on those who would potentially visit your website and who you want to visit your website. 

Identify Your Website’s Business Objective

Website design is about communicating your message to the right audience. To do this, you need to first identify your website’s business objective. Your purpose for creating the website should help guide the rest of your design process. Whether you want to increase traffic, sales, awareness, or something else entirely, having a clear idea of what your aim is will make it easier for you to determine what content needs to be included and how it should be presented. It is important that your website follows your business’s objective and is used how it should be for visitors. You want to make sure that your website is used effectively so people will continue to use it. 

Look at Competitors’ Sites Web Designer in Newport MN

Another thing you should do when you are deciding what your new website should look like is to look at the design of competitors’ sites. Look at the features and functions of their websites, as well as the content that they have on their sites. You may want a similar style of the website to your competitors, or you may want something completely different than theirs. Either way, it’s always best to know what features and functions are available so that you can decide if those features will help drive traffic back to your site and increase sales for your business or not.

You can also use competitor analysis tools such as SpyFu or SEMrush which provide detailed information about how other businesses rank in search results based on keywords they target so that you’ll know exactly how competitive each specific niche is before investing time into building out a new website in those niches (and potentially wasting valuable resources). You want to make sure your site is just as good or even better than your competitors’ websites.

Write Down Any Websites You Like As Inspiration

The next step is to write down any websites you like as inspiration. Write down the name of the website, the company, and the URL. It is helpful to write down why you like that website, what you like about it, and what you don’t like about it. Be honest with yourself – do not be afraid to say if there are things that could be improved or changed on a particular site.

It is important to look at other websites for inspiration because you can see what is possible and what looks good. Your own ideas will become more clear after seeing how other designers have approached similar problems in their designs. It is also good to write down any sites that you do not like the website design because then it will be more clear to your designer what your site should and should not include. Share this list of things you like and don’t like with your website designer in Newport MN. It is important to share inspiration with your web designer because they will then be able to understand what your new site should look like when they are designing it.

When having a website built by web designers in Newport MN, it is important to do your homework so you know what you want in your website and can communicate it to the designers. Examples of other websites and competitors’ websites are always helpful to give. If you are looking for a web designer in Newport Minnesota, reach out to Portkey SEO Solutions. We are your top website designers in Newport MN and would love to help you make a website that represents your company.


At Portkey SEO Solutions, your local website design and SEO company, we offer the following services: Content Marketing StrategyWeb DesignWeb DevelopmenteCommerce Website DesignMobile MarketingWebsite SpeedupWebsite HostingDomain HostingEmail HostingDigital ConsultancySearch Engine Optimization (SEO)Local SEOOptimized Content WritingSocial Media MarketingEmail MarketingOff-Site SEODirectory ListingsGraphic & Logo Design Online Presence AnalysisSocial Media GraphicsCustom Brochures, and Custom-Made Business Cards.

We offer Website Design and SEO Services in the following cities in Minnesota:

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Web Designer in Newport MN

Web Designer in Newport MN

Web Designer in Newport MN

Web Designer in Newport MN