Web Designer in Apple Valley MN | The Dos and Don’ts for Small Business Websites!
The right website can help your business grow. But if you’re not careful, a poorly designed website can send potential customers running for the hills. So if you’re thinking about redesigning your site or launching a new one for your business, then check out my dos and don’ts below! Web Designer in Apple Valley MN
Don’t: Overlook spelling and grammatical errors
So what does this mean for the small business owner? It means that if you have a spelling or grammatical error on your website, it can make your site look unprofessional. If a potential customer sees an error, they may think that you don’t take care of your business and may not want to do business with you.
To avoid this problem, make sure that you thoroughly proofread everything before publishing it. It’s also a good idea to have someone else read through what you’ve written as well – fresh eyes sometimes catch errors that we don’t see ourselves!
Do: Give visitors a clear path to contact you or make an online purchase.
Your website should be easy to use and easy to navigate. The last thing you want is for users to get frustrated trying to find your contact information or other important details. So, make sure it’s easy for visitors to contact you or buy something online.
Be sure to include your address, phone number, and email address on every page of your site. It’s also useful if you can provide links that allow people who want more information about an item they see on the site (or any other topic) easily access additional pages with more detailed information about what it is they’re interested in learning more about:
Example: If someone clicks on a picture of one of our cameras (like this one here), then the next page will have additional pictures—of all kinds of different cameras—and links back up top where they can choose another camera based off their needs/wants/desires/etc., etc., etc., etc., etc…
Don’t: Forget to include your business’ address, phone number and email.
Include your address on the contact page or “Contact Us” section of your website. Your customers will want to know where they can find you if they need more information or want to place an order. Make sure that you display this information clearly, so that it is easy for people to find it when they look through your website.
Make sure that all of your pages have a link back to the homepage; this helps people navigate around their site and makes it easier for them to return back home if they get lost along the way!
Do: Offer different ways for visitors to get in touch with you. Web Designer in Apple Valley MN
When it comes to your small business website, you want to make sure that you are doing all you can to ensure that people feel comfortable contacting you. As a result, when designing your site, consider including contact forms on every page and having easy access links for people to follow if they need more information or wish to speak with someone about their business needs.
Also be sure to include email addresses and phone numbers so that potential clients can get in touch with you easily through whichever medium makes them most comfortable. This means including social media buttons as well so that visitors can share the information they find on your site via Facebook or Twitter (or other sites).
Don’t: Use a DIY approach when it comes to e-commerce platforms.
This is one of the most common mistakes made by small businesseswhen they start an online shop. Many people think they can simply set up their own website and then use PayPal or another similar payment processor to accept payments on it. This may work if you are selling low cost items, but it won’t be viable if you are selling higher cost products or if you have access to a much bigger audience than just your local area.
Do have a customer service policy or terms of sale visible on every page.
In order to build trust with customers and make them feel like they’ll be taken care of if something goes wrong, it’s important that you have a customer service policy or terms of sale visible on every page. This could include things like:
A guarantee or warranty (if applicable)
An online chat feature or phone number they can call to get in touch with someone immediately
Your return policy, including any timeframes and costs associated with returning products
It’s also worth adding testimonials that show off how happy previous customers have been with your product/services. If you’ve got a good rapport with them already because you’ve helped their business succeed, ask if they wouldn’t mind reviewing what they think about working with your company!
Don’t overload on graphics. Web Designer in Apple Valley MN
Graphics can be an effective way to communicate a message, but they can also be overwhelming and distracting. You don’t want your website to look like an advertisement for the graphics software you used.
Keep it simple: use graphics sparingly, and make sure they’re relevant to the page. Graphics should highlight important information or provide a visual representation of something that’s difficult to explain in words alone—such as how something works or what it looks like from different angles.
Do include customer testimonials and other social proof.
Testimonials are important for small businesses, because they help you sell more. A testimonial is a quote from someone who has purchased your product or service and is willing to say that they liked it. These quotes can be used on your site’s homepage to show off what other customers have said about their experience with you.
Testimonials can also help build trust with potential clients by showing that other people like the products or services you offer—which in turn makes them more likely to buy from you as well!
And lastly, testimonials can increase credibility by showing off how knowledgeable or skilled your company is at doing whatever it does (e.g., web design). The more credible a business looks online, the easier it will be for them to get new clients!
Don’t hide your contact information.
You should include your contact information on every page of your website. This includes:
If you have a physical location, include the street address
If you have an online shop, include your contact details at the bottom of every page
If you are a real estate agent, include your phone number
Do include social media share buttons for each page of your site.
Social media share buttons are a must for any small business website. You want people to be able to easily share your content and you should make it easy for them by including social media buttons on every page of your site.
When choosing which social media platforms to include, think about the ones that best align with your brand. For example, if you have a tech startup, then it might make sense for you to include Facebook, Twitter and LinkedIn buttons on each page of your site because these platforms are popular among tech enthusiasts. If you operate an ecommerce store selling shoes online then Instagram might be a better fit since it’s more likely that people who buy shoes online would use Instagram than any other platform.
If there’s one thing that’s important when adding social media buttons onto small business websites it’s making sure they’re easy to find and use! Visitors shouldn’t have trouble finding where they need them (i.e., at the top of each blog post).
Don’t design for past technology. Web Designer in Apple Valley MN
The first thing you want to avoid is designing for older browsers. This is something that used to be a big issue, but thankfully most people are on a recent version of Chrome or Firefox. So unless you’re targeting an older audience, you can safely ignore many old bugs.
However, even if you are targeting an older audience (say users running IE9), it’s still good practice to ensure your site displays correctly in their browsers and doesn’t break functionality with errors like this:
This can be done by using polyfills for CSS3 and HTML5 elements on older browsers as well as having responsive design so the page layout works regardless of screen size or orientation of the device being used by visitors of your website
A good website is one that is informative and easy to use with clear contact details
A good website is one that is informative and easy to use with clear contact details. It should be easy to navigate, have a simple design and include your contact details at the top of the page. It should also allow you to add content such as blog posts or other relevant information about your business.
Aside from this, it’s important for business ownersto remember that their websites are something customers use every day so it needs to provide them with everything they need. Your site should include social media share buttons so people can easily recommend your products or services on sites like Facebook and Twitter — this helps build awareness for your brand overall which will benefit everyone involved (you!). A testimonial section is also helpful because it shows potential clients what others have said about working with you, which can help boost confidence in doing so themselves if needed! If you are looking for website help, contact your local digital marketing and web designers in Apple Valley Minnesota. Portkey SEO Solutions is your trusted company in the Twin Cities and nearby suburbs. Contact us today!
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