The year 2020 has definitely been one with a ton of uncertainty and it has affected everyone’s lives, personally and professionally. This year has had so many challenges, and all these changes have definitely affected SEO as well. SEO in itself is ALWAYS changing anyway – so for the group of us in digital marketing, these spikes and changes are commonplace. Web Design Near Roseville MN
We all know that we need to keep changing and updating our optimization techniques to stay up-to-date with Google’s requirements and to keep competition fair. Therefore, SEO optimization techniques that we may have used years ago that WORKED, will probably not work today, and sometimes using those old strategies may even HURT your online visibility on Google. These changes are definitely more advantageous for both, the readers and the writers because Google now actually penalizes bloggers for too much keyword ‘stuffing’ and endless internal linking. We can only imagine how spammy and difficult it may have been for genuine followers and readers of certain company blogs to even get through an article without the overuse of keywords and links.
With all the research and years of experience your local digital marketing team at Portkey SEO Solutions has, over the years we have has the ability to come up with a sophisticated and results-driven approach towards our organic SEO strategies and implementation.
This blog will be in a three part series going into the basics of SEO in 2020, and how to carry forward our strategies into the new year with success.
The Complete and Absolute Basics of an SEO Strategy
Any and every organic SEO strategy must include the 6 below components in order to be fruitful in it’s goal:
-Relevant and high volume keywords that people are searching in the target area you are interested in reaching out to
-Regular use of these high ranking keywords in blogs and content created regularly (daily, weekly, monthly)
-Be completely consistent with content creation – because when you stop, your ranking WILL drop
-Set up tracking software before optimization so you can completely track and understand what is working what is not working with your SEO strategy to have the best success
-Ensure your website is top-notch, modern, interactive, user friendly because this is CRUCIAL for CONVERTING the organic traffic that is led to your website
-Use of relevant links associated with relevant keywords – note RELEVANCE is key
Stay tuned for more details about a successful SEO strategy in 2020 in Part 2 (next blog)!
We offer Website Design and SEO Services in the following cities in Minnesota:
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