If you are looking to build a strong online presence, a website is a must have. However, nothing on the internet is stagnant; the same goes for web design. Launching your website is just the first step. You need to make sure that it is regularly updated and in sync with modern trends. If you haven’t been doing so and your website shows the following signs, now would be a good time to get it redesigned. Web Design Minnetonka Minnesota
First impressions are really important and providing a good one is one of the main goals of a website. This is why, you want to make sure your company’s website always has a fresh look. Because design trends constantly change, not changing your web pages for merely 2-3 years is enough to make your web design feel outdated. For example, flat designs were the norm from 2010 to 2015. Release of Windows 8 promoted them further. However, people were finding difficult to lay emphasis on an important icon in just 2 dimensions. This is why, they are gone now. Minimalist looks with lots of white spaces are the fashion choice now. Another factor you should consider is backgrounds. Dark mode is becoming increasingly popular; all major OS (MacOS, IOS, Windows, and Android) provide this. So you should think how your website would appear in such a setting. For help with making a beautiful website that allows you to stay ahead of your competitors, feel free to contact Portkey SEO Solution, your local web design company in Minnetonka Minnesota, today!
Not Optimized For Mobile
Today, the majority of web surfing is done via smartphones. So, you should most definitely optimize your website for mobile viewing. Make sure your website is responsive. Responsive Web Designs (RWDs) adjust to the available screen size; so, whether it is a tablet or a phone, your pages look stunning whenever they are clicked. You should also consider going with Accelerated Mobile Pages (AMPs). Because there are so many smartphones and smartphone users, the hardware and internet connection used to view your website vary immensely. AMPs are light-weight code that are all about website speed-up. For instance, instead of presenting everything at once, AMPs load images after displaying the written content. You should definitely check out some more ways of optimizing your website for mobile usage as mobile-friendliness is viewed positively by Google which results in better search engine ranks (more on this below).
Good aesthetics are crucial for a website to be useful, but another important aspect is making your site visible to users. This is where search engine optimization comes in. SEO is about boosting traffic to your site. Modern SEO strategies genuinely help your website rank higher for searches made by people who have shown interest in products/services like the one you offer (potential customers). However, just like your website, they are not a one time thing. You need to refresh the techniques you use regularly. Mobile SEO and local SEO have been in the spotlight recently. As stated earlier, a lot of people use mobile phones to access the web. It’s because of this shift that local searches are becoming more commonplace. Mobile users often search for things in their vicinity (they see something interesting, they search it up). This has increased the importance of local SEO. Incorporating city and state names throughout your content is a good practice. You should consider all the modern day SEO trends for maximizing the utility of your website. For any SEO help or advice, don’t hesitate to contact Portkey SEO Solutions, the best web design & SEO company in Minnetonka Minnesota.
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