SEO has become a commonly used buzzword whenever discussions related to marketing and advertising come up. However, many businesses aren’t properly informed about what SEO is and how it actually works, which is why there are many myths surrounding SEO. Here are some of the top SEO myths that need to be debunked: Web Design in Bloomington MN
Myth #1: Paid Ads Get More Traffic & Conversions Than Organic SEO
One of the biggest myths regarding SEO is the myth that paid advertisements, such as Google ads, get more clicks and conversions than organic SEO. In reality, the opposite is actually true: only 20 to 30% of users click on paid ads in Google search results while 70 to 80% of users click on the organic search results. Moreover, the bounce rate (the percentage of users who leave a website after only visiting one page) for users who are brought to a website via paid ads is much higher than the bounce rate for users who are brought to a website via organic search results.
While users used to fall for paid ads back in the early days of the internet, nowadays users trust websites that rank organically on Google and other search engines more than they trust paid ads, and oftentimes a large percentage of website visits via paid ads are due to accidental clicks, shedding light on why the bounce rate for paid ads is generally much higher than that for organic search. To learn more about why it’s better to invest in organic SEO rather than paid ads, feel free to contact yourlocal SEO company in Bloomington MN, Portkey SEO Solutions, today.
Myth #2: Only Big Companies Can Afford To Rank On The First Page
Another common SEO myth is that only big companies can afford to rank on the first page. This simply just isn’t true. One of the main advantages of marketing strategies like SEO is that they help to level the playing field for small businesses, allowing them to compete on the same level as large companies and corporations. While most forms of marketing and advertising are dependent on the amount of money spent, SEO is one of the few marketing methods that can offer big results for relatively little money.
Unlike paid ads, which only show your business’s website and information until the money invested in them runs out (and require a lot of money in order to sustain them), organic SEO allows your website to rank organically in users’ SERPs (search engine results pages) regardless of how much or how little you spend, and those pages will continue to rank online even if you decide to stop investing in SEO services for your business. To learn more about how organic SEO works and how it can benefit small businesses, feel free to ask your local website designers in Bloomington MN at Portkey SEO Solutions.
Myth #3: All You Need Is Good Content
Lastly, one commonly recited SEO myth is the myth that “all you need is good content” in order to rank well online. While content writing and content marketing are extremely vital for ranking well on Google and other search engines, it’s important to know that whatever content you make on your website MUST be optimized for search engines like Google and Yahoo, otherwise they won’t rank at all.
Website Designers Bloomington MN | Call Us Today At 651.500.6289!
Portkey SEO Solutions provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. The SEO services we provide include increasingwebsite traffic, improving keyword efficacy, optimized blog writing, external links and backlinks, social media marketing, website design and website development, and organic SEO. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local online marketing agency in Bloomington MN!
Web Design Company Bloomington MN | We offer Website Design and SEO Services in the following cities in Minnesota:
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