An old and outdated small business website isn’t likely getting a whole lot of attention online, and if people are visiting the website, it’s noticeable that it hasn’t been updated in a while. Your website is a direct representation of your business, and it’s important that you have a website that meets the needs of your consumers. Here are 3 important reasons your small business needs website design services: Web Design Elk River MN
Enhanced User Experience
Have you ever clicked on a website and found yourself getting more and more frustrated due to the website not meeting your needs? This happens frequently with old and outdated websites that aren’t optimized to operate efficiently on the browsers and devices that are commonly used today. User experience, or UX, is the overall experience a person has while using a website or application. If a website is challenging to use or frustrating to the user, or even if the website is bland and basic, the user experience will be poor. Consumers will quickly associate your poorly-designed website with your small business and therefore turn somewhere else for the products and/or services they’re looking for. Web designers near Elk River can revamp your website to make the changes needed for consumers to have a positive experience on your website.
Increased Website Speed
Another issue with outdated websites is that they often take forever to load. In today’s day and age, people aren’t willing to wait around for a slow website. Moreover, this is often an indication that the rest of the website will not meet the needs of the user. Consumers will, in turn, find another website that will meet their needs quicker and more efficiently. In fact, around 40% of users will leave a website if it takes more than 3 seconds to load. People just don’t have the time or patience to wait for a slow website when they can find what they’re looking for somewhere else. If you notice that you aren’t getting traffic to your website, you can benefit from a website speed-up which will encourage consumers to stick around and explore what your small business has to offer. A website speed-up will also boost your SEO ranking on search engines, decrease your bounce rate, and improve user experience.
It’s challenging for small businesses to compete with larger corporations that offer similar products and/or services. Your website can be the deciding factor for consumers to choose your brand over another. What sets you apart from other companies? Is it your outstanding customer service? Your top-tier products or stellar services? Your loyalty to your clients? There are so many ways you can intentionally set yourself apart from your competition. Rebranding your business to represent what makes you special is a great opportunity, and revamping your website sends the message to your consumers that you value their time and opinion. Graphic design is a great way to incorporate updates to your brand and communicate to your target consumers that your company stands out from the crowd.
Here atPortkey SEO Solutions, we are proud to serve a wide variety of different industries, including (but not limited to): Construction, Trades, Real Estate, Dental, Medical, Contractors, HVAC, Plumbing, Roofing, Home Remodeling/Renovation, Fitness/Personal Training, Insulation, Manufacturing/Industrial, Automotive, eCommerce, etc.
We offer website design and SEO services in cities throughout Minnesota and Wisconsin, including:
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