Your business has been doing well and now it’s time for you to go international. To do so you want your website to work in all of your target markets. Unfortunately, this is where some businesses encounter obstacles as international SEO is not straightforward. Sites like Facebook focus on language, allowing users to select their own language. Others, such as airline websites, ask users to select their country and send them to a specific URL based on their selection. And then there are the ones like eBay, which makes separate marketplaces available in the local languages of 23 different countries. Keep on reading to see how you can achieve global awareness for your company. Web Design Coates MN
Literal Translations Won’t Cut It
Designing your website for different regions or countries is tricky.Although there are sites (like Facebook) that provide the same content in different languages depending on the user’s choice, they don’t simply run a literal translation algorithm, such as Google Translate, on their pages. This is because these translations are often inaccurate and lack context. This becomes an even bigger obstacle when it comes to keywords. Hence, it is important to get a native speaker verify the translated pages. Another pragmatic strategy is to look at what the competitors are doing. SEMRush is a great tool for this, as it can help you find approximate keyword search volumes, but also show you what terms your rivals are ranking or advertising in AdWords for in the target country
Know Your URLs
Your URL structure helps Google figure out which of your pages to show searchers in different countries. This is part of geo-targeting, which focuses on location. Most businesses either set up a whole new website for each target country or add a subdirectory structure on their existing website. The approach you choose will depend largely on the resources you can dedicate to the creation and maintenance of your website(s). A subdirectory for each country on your main/original website is best suited for businesses or organizations that want to serve companies across multiple countries and keep their communications on one website. For instance, Apple, Nike, and Spotify. Creating separate websites for each country would be more advisable for large businesses with deep resources because maintaining multiple websites is very expensive. Some popular companies that maintain different websites are Sony, Disney, and McDonald’s. For more details, feel free to contact Portkey SEO Solutions, the best web design company in Coates, MN, today!
Target Languages With Hreflang Tags
Hreflang tags are small snippets of code used on those websites that have content in multiple languages. They help search engines match up the correct language with the searcher. Now, how can search engines determine a user’s language? Through their analysis of the search terms and their access to a user’s settings, search history, location, and which domain they are using (google.com vs. google.in, for example), search engines can figure out the language preferences of a user. Hreflang tags fit in the picture by making sure that Spanish speakers who search for your page get to see its Spanish version and not the English or Italian ones. These tags also help stop your different page versions from competing with each other, therefore providing better ranks.
As we see, international SEO requires some extra considerations. Understanding local dialect is extremely important as this makes sure we optimize for words people actually search for. And then comes the question of the website itself – do we want one giant umbrella website or multiple smaller ones. And lastly, if we have the same site in different languages, we need to make sure that the correct page goes to the intended searcher and that our pages don’t compete for good ranks among themselves. To come up with SEO strategies that work for you, contact Portkey SEO Solutions today!
PORTKEY SEO SOLUTIONS
Follow us on FB and check out the rest of our website:
Portkey SEO Solutions | Web Design St Paul Park MN
We offer Website Design and SEO Services in the following cities in Minnesota: Web Design St Paul Park MN
Minneapolis | Roseville | St Paul | South St Paul | North St Paul | Coon Rapids | Brooklyn Park | Minnetonka | Edina |Woodbury | Lakeville | Eden Prairie | Fridley| Maplewood| Shoreview| Arden Hills| Mounds View| Maple Grove| Shakopee| Chanhassen | Plymouth| Golden Valley| Victoria| Champlin | Chaska | Prior Lake | Savage | Hopkins | Andover | St Louis Park | New Brighton | Apple Valley | Burnsville| Ramsey| Anoka| Crystal| Ham Lake| Bloomington|Blaine| New Hope| Richfield| Spring Lake Park| Columbia Heights| Brooklyn Center| Eagan| Little Canada| Mendota Heights| Oakdale| Vadnais Heights| White Bear Lake| Stillwater| Centerville| Falcon Heights| Forest Lake| Gem Lake|Hugo| Lino Lakes| Lauderdale| Mahtomedi| North Oaks| Hudson| Lake Elmo | Grant| Bayport| Newport| Pine Springs| Inver Grove Heights| Rosemount| Orono| St Anthony | Circle Pines | Lexington | Inver Grove Heights | Osseo | Ham Lake | Hudson | East Bethel | Wayzata | Rosemount | Constance | Rogers | Dellwood | Corcoran | Crystal | Medicine Lake | Falcon Heights | Hopkins | Hastings | Mendota | Mendota Heights | Sunfish Lake | Apple Valley | Cottage Grove | White Bear Township | St Paul Park | Newport | Pine Springs | Grant | Willernie | Birchwood Village | Mission Creek | Hinckley | Friesland | Sandstone | Cambridge | Isanti | Bethel | East Bethel | Pine City | Rush City | Rock Creek | West Rock | Greely | Rush Point | Harris | Stark | North Branch | Stacy | Lindstrom | Chisago City | Wyoming | Columbus | Scandia | St Francis