If you read our blog on White-hat vs Black-hat SEO, you know by now that black-hat SEO techniquesare essentially bad for your business and website, and why we don’t recommend it. Who would’ve thought there were even any bad takes on implementing SEO. Black-hat SEO relies on ranking high fast through ways that go against search engine rules. By not abiding by their laws, there will be consequences. Most people who implement these methods do recognize this and prepare for it, but try to rank either way before getting caught. Let’s take a look at the basic black-hat SEO methods and how to optimize towards white-hat SEO instead.
Top SEO Company Eagan MN | 5 Basic Black-hat SEO Methods
Buying links is a way of paying another webmaster to post backlinks to your website. Purchasing links are not allowed in search engine rules as it manipulates ranking in search engine results. Google has been driving down on this within their algorithms which can easily identify these unnatural links. Positive ranking for Google in link building is quality content and organic sharing. Natural links may be harder to obtain, but as people backlink to you and share your content, you will build positive link building instead of illegally buying them.
Note that advertisements are not illicit paid links as the intention of paid links and advertisements on web pages are completely different. Advertisements are paid to websites for the sole purpose of increasing traffic and sales. On the other hand, paid links are exploiting the search engine crawl data so that they can rank higher.
Invisible Text Content
Some points of text content that are included in black-hat SEO are invisible text and keyword stuffing. Invisible text makes the content invisible to users but are visible to the search engine bots that crawl the website and pages. This can be done by making the font color of the text the same as the background text. If the page or text box is white, the text would simply be white to hide from user’s eyes. Another point of why this is bad is, again, its intention. The point of hiding text from users is because the content can be unrelated or seem like spam, driving down user experience, but needs to be picked up by search engine crawls to rank.
Keyword stuffing is another form of text content that is a black-hat method in SEO. This is the spamming of keywords to rank higher for its search results. As it is seen as spam, it is not quality content and a dislike to users is a dislike to search engines.
Cloaking & Doorway Pages
Cloaking is when a page is completely different for users than it is in the eye of the crawling bots. The data picked up is not what is being seen by users. Google’s algorithms are more enhanced now to pick up this unnatural viewing between users and their bots. Doorway pages (also known as jump pages, gateway pages, or bridge pages) are a form of cloaking. These pages are designed to manipulate search engines to rank higher and be optimized for targeted keywords. As you can tell, tricking search engines will make your drop in ranking a trick to come back from.
Plagiarism is also not tolerated by search engines, also referred to as duplicate content. This is black-hat SEO where blogs or posts copy and paste other high ranking posts to rank theirs as well. It will usually have the same title and keywords as the original. You can tell who plagiarized who by looking at the dates they were published. This will get the copied post to appear in the top pages along with the first post. We’ve been taught since starting school to NOT copy anyone’s work. This should not be implemented, let alone directly copying another’s original work for your own sake. Search engines will catch it and your search rank will drop, or your site will be banned from future crawls and ranking.
I’m sure we’ve seen these before with comments in blogs and posts that either advertise a product/service or comments something completely random and irrelevant to the blog’s topic – these are pretty easy to spot. The goal of this black-hat technique is to add backlinks. Some people also use mechanical tools that generate random comments. Another reason why people would spam comments is to put spam content and links on your site to make your site look bad. This frames your site as engaging in black-hat SEO practices and search engines will penalize you. In link building, search engines don’t just analyze the link on the page, it also looks at the website that has the link. Create your posts to approve comments before they can be published on your site and do not utilize this method for any reason as comments have a ‘nofollow’ tag, resulting in no ranking anyways.
Top SEO Company Eagan MN | Avoid These 5 Risky Black-hat SEO Techniques
The most important thing to remember when implementing SEO is that search engines like Google prefer quality, original, and unique content. It’s algorithms are derived to catch bad SEO practicessuch as noted of black-hat SEO methods. Once identified, your site and page rankings will drop, or worst, be banned from future crawls and ranking. These 5 basic and common black-hat SEO methods are not recommended even if it gets you to rank high in search results. The results are temporary and risky. Buying links, invisible texts and keyword stuffing, cloaking and doorway pages, duplicate content, and spamming comments are unnatural and will be penalized when identified by search engines. Avoid these 5 risky black-hat SEO techniques at all costs. Take a look at white-hat SEO practices that you can follow and give positive ranking results.
Top SEO Company Eagan MN | Call us today at 651.500.6289!
Portkey SEOprovides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web Design and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Eagan, MN!
Top SEO Company Eagan MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:
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