Whether you have a practice opened for many years, or just opened one, how well your dental clinic does and grows is no longer just reliable on traditional marketing methods. There are many dental clinics all around every city, sometimes within a block of each other, that it can be quite competitive in gaining patients. Even if you have owned a practice for years, you risk losing patients or hit a flat-line in gaining new ones. New practices must work even harder to bring in patients so that the business survives. What helps successful dental practices in this era? Utilizing online marketing – especially, search rankings.
Everything is digital, where the solution to our problems are all over the internet. Hungry? Search for a restaurant nearby. Need a boost? Search for a local coffee shop. So what do people do when they need dental care and clean? They’re going to search for a dental clinic nearby. What will affect these users’ decision are search results – most critically the top search results. That is why it is important your dental practice rank #1 in search rankings. Here are some ways you can rank high on Google and other search engines.
Marketing for Dental Care St Paul MN | SEO Methods to Rank #1 in Search Results for Dentists
A good website for a dental clinic and practice is informative, organized, and engaging. Be specific and informative in your explanation of services by using simple terms for patients to understand and media that helps show relativity and activities. Users also like convenience – you can integrate documents that patients can download and upload easily to your website. Having a contact form is also great for user experience. Make sure your website is mobile-friendly as well, which will help gain you positive ranking from Google. With a good website, users are more likely to engage by clicking through your website and the more users who do, the more you will rank towards #1.
Integrate a Google Maps of your location(s) into your website. This will not only help users identify where your clinic(s) are, Google will rank you higher as well. This helps you rank for local search results such as ‘near me’ or ‘nearby’. Ranking #1 for you dental practice in these search results will get you more patients and appointments scheduled.
Search Engine Optimization
Optimize your dental website with SEO to rank better and higher. This includes using keywords for your practice and target locations, link building, and content. Using unique keywords helps you stand out from general and popular ones where you can rank higher. For example, the general popular keyword for your practice would be “dental clinic” or “dentist”. To make it unique and targeted, try adding details such as “best dental clinic in Eagan MN“. This helps you rank in the top of search results for those keywords when you would usually rank #34 for the general one. Build links through internal or external. Internal linking uses your pages within other pages so that users can easily navigate throughout the content. External is where links to your website and pages are placed on other sites. By creating great content such as blogs on other sites and your own, people will also share and build your links. These are some SEO methods used to optimize your website and search engine results in ranking in the top of your competition.
Marketing for Dental Care St Paul MN | High Ranking Dental Clinic Practices
It’s no easy feat to have a successful dental clinic right off the bat. The competition is high and the need to satisfy and relieve patients of their dental care. As a dental practice, these are some basic digital marketing methods you can utilize to rank high on search engines such as Google. You absolutely need a website, and it should be your first move. Integrate Google Maps and SEO to optimize how you show up on search results. By using these methods, your dental practice will receive more transparency, leading to more incoming and ongoing patients as they find you easily and first from online search.
Marketing for Dental Care St Paul MN | Portkey SEO Solutions
Marketing for Dental Care St Paul MN | Call us today at 651.500.6289!
Portkey SEOprovides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web Design and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in St Paul, MN!
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