Top Local SEO Agency Roseville MN | White-hat SEO Basics

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Top Local SEO Agency Roseville MN

If you are interested in implementing SEO for your business, start by learning the best SEO techniques to use. There are ways that can negatively impact your site, such as black-hat SEO. If you want to put a label on black-hat vs white-hat SEO, black-hat techniques are bad while white-hat SEO is good. Obviously, black-hat isn’t recommended so here are the basics to what you can do to follow white-hat SEO methods for a competitive advantage and improve your Google search ranking. These basic SEO starters are easily doable by yourself, or by your to local SEO agency.

Top Local SEO Agency Roseville MN | 4 Basic White-hat SEO Techniques

Update or New Website 

Update your website, or if you are creating a new one, to be easy to navigate. Use drop-down menu bars – separate sections of information into pages so it is easier on the eyes and to understand. This helps users and search engine crawls to efficiently pick up the data of your website and what it is about. Enhancing user experience and organized content will improve your positive ranking. One thing to keep in mind also is a secure website. Google is driving improved security so that it warns users if a website is not secure. This in turn can drive down user experience along with other negative effects such as bounce rate that will affect your search ranking.

Top Local SEO Agency Roseville MN

Mobile-friendly Website – Mobile First

Additionally, your website should be mobile-friendly. Google is also pushing Mobile First, where it crawls through mobile designs and results first before going through desktop viewing. Your website should be responsive to the difference in viewing experience as it can look completely different desktop-to-mobile without a responsive design. Mobile-friendly websites are designed for content to be viewed effectively on the much smaller screen; images are resized, menu bars can be minimized, and text can be diminished. Mobile First is in response to the ever-increasing use of mobile therefore, having a mobile-friendly website will boost your ranking and falls within good methods of SEO.

Unique Keywords

Optimizing your site for keywords will help your ranking depending on the competitive market. Using unique keywords relevant to your business and practice will help you stand out and have a higher chance of ranking higher. As search engines crawl through your website and track its data, these keywords are what your site will rank for in search results. Instead of just “law firm in Roseville MN”, suggested unique keywords that can help you rank higher can be “top law firm in Roseville MN” or “best law firm in Roseville MN”. This not only helps you positively rank as a law firm, but also locally in and near Roseville. Use keyword research to find the best and suitable keywords for your business to improve your white-hat SEO.

Top Local SEO Agency Roseville MNLink Building

Link building includes internal and external linking. Internal linking helps your website pages link within each other. Users can navigate easily to the next page without having to scroll up and down or go back and forth between the menu. The average number of links on a page that is considered good is about 1,000 according to Google. This may seem overwhelming at first but this is how you can build pages for the different locations you are targeting and linking images and social links. The more content you have, the more impact it has on your positive ranking.

External linking is further divided into inbound and outbound links. You want more inbound links as these are links that lead to your website from other websites. These are also called “backlinks” as it links back to your site or pages. With more inbound links, your website and business credibility increases, helping search engines rank you better in search results. Additionally, build more links as people share your content on social media as these contribute to more inbound links. Black-hat SEO methods include buying these links so use white-hat SEO techniques by creating quality content that users like and drive them to link to you.

Top Local SEO Agency Roseville MN | White-hat SEO Methods To Use

These are 4 basic starters towards white-hat SEO methods. As you can tell, they are all based on quality content and engagement with users and search engines. It all starts with your website and content that you can build links through. These techniques build your credibility over time as user experiences is enhanced. It will indefinitely take longer to build your lasting positive ranking on search results compared t black-hat SEO approaches. However, it is much better and worth the time than risking your business under black-hat SEO ways. By following these approaches towards improved SEO, you will see positive ranking effect, that will all inevitably lead to increasing customers and sales.

Top Local SEO Agency Roseville MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in Roseville, MN, we offer the following services: Content Marketing Strategy, Web Design, Web Development, Mobile Marketing, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Social Media Marketing, Email Marketing, Pay Per Click (PPC) Management, Conversion Rate Optimization, Online Presence Analysis, Reputation Management, Custom Promotional Products, and Custom-Made Business Cards.

Top Local SEO Agency Roseville MN | Call us today at 651.500.6289!

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web Design and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Roseville, MN! 

Top Local SEO Agency Roseville MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:

Top Local SEO Agency Roseville MN | Portkey SEO Solutions
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