Strategic Use of Images in Search Engine Optimization
- April 17, 2014
- Advanced SEO Techniques, SEO
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
Recent Posts
- Web Design Near Stillwater MN | Why Inbound Marketing Works
- Web Design Near Lake Elmo MN | 3 Benefits of SEO For Your Small Business
- Woodbury MN Web Design | What Consumers Want To See In A Website (Part 3)
- Woodbury MN Website Design | What Consumers Want To See In A Website (Part 2)
- Website Design Near Woodbury Minnesota | What Consumers Want To See In A Website (Part 1)
Like Us On Facebook

Recent Posts
- Web Design Near Stillwater MN | Why Inbound Marketing Works February 19, 2021
- Web Design Near Lake Elmo MN | 3 Benefits of SEO For Your Small Business February 19, 2021
- Woodbury MN Web Design | What Consumers Want To See In A Website (Part 3) February 19, 2021