SEO Services in Grant MN | What are the Different Types of Keywords?

SEO Services in Grant MN

Keywords are a crucial part of your site’s search engine optimization, but they can be confusing. Different types of keywords serve different purposes and should be used in different ways. In this post, we’ll explain the different types of keywords and how to use them so that you can optimize your site’s SEO and drive more traffic to your website. SEO Services in Grant MN

Broad Keywords

Broad keywords are broad and general, so they have a high search volume. A broad keyword might be something like “marketing”, “insurance”, “digital marketing”, or “SEO”. These types of words are broad keywords, so they will often be searched a lot on search engines. 

If you want to make sure your website is found in the top rankings by Google, then it’s important to include these words in your content. This will help increase your visibility online and drive traffic back to your site. Look at your business, and from there figure out what broad terms you can use for your business. It is excellent if you can get top ranking for these broad keywords since they are words searched for often. Get yourself to the top ranking for words like digital marketing, insulation, or another keyword that describes what you do.

Long-Tail Keywords

Long-tail keywords are more specific than broad keywords. They have a little more detail in them so they target what people are looking for more specifically.

They’re also more likely to be found by your target audience.

That’s because long-tail keywords mean that people have narrowed down their search to what they actually want, rather than just looking for information about a general topic or problem.

Long-tail keywords are also easier to rank for in search engine results pages because they have a lower competition level than broad keywords. This means that the people who use them are more likely to convert — and you’ll find it easier to get your website ranked higher in search results for these terms. If you sell or use a certain brand of material or products, it is a good idea to use the brand name in the long-tail keywords. When looking to rank for website work, you could use the broad term “website” or you can start to get more specific and use “WordPress website design“. It will be easier to rank for the latter keywords. 

Geo-targeted Keywords

Geo-targeted keywords can target a specific region. For example, if you provide SEO services in Grant Minnesota you might want to target keywords like “SEO company near Minneapolis MN” or “SEO services in Grant MN“. It is good to target specific cities, especially if your services are location specific. People will often be searching for companies that are nearby because they don’t want to search for something like a dentist and be shown results of dentists in a completely different state. They will want to search for a dentist in their own city. Even if you are able to provide services to any location, like SEO services, it is good practice to still use keywords for a specific region because it will help you show up and get relevant leads. 

You may be tempted to just use the location words of the biggest city near you, like Minneapolis, or the Twin Cities. There are a few reasons why you should target more than just the large city near you. Firstly, it is really hard to rank high for the largest city near you because everyone wants to rank high for it and there is a lot of competition and content competing for the top spot. Another reason why you may not want to use the big city in your geo-targeting keywords is that often when looking for services, people will search for the city or suburb they are in. Minneapolis or the Twin Cities is such a broad area that if someone is looking for an eye doctor, and use “Minneapolis” in their search, eye clinics that are 30 miles or more could show up and it could be a long drive to get there. Instead, people will more often search for the city they are in or near, so like “Eden Prairie MN eye doctor”. 

If you are looking for more SEO services near Grant MN, be sure to contact Portkey SEO Solutions. We will help do research and analyze the best target locations and keywords to help you show up and bring in leads. 

Question Keywords SEO Services in Grant MN

Keywords that begin with a question are often the most searched-for keywords in any industry. These words are usually related to products and services, or problems people have. Questions can also be used as a starting point for content creation because they help you identify what people want to know about your product or service. Using question keywords can be harder because they are more specific and might not reach as wide of an audience as the broad or geo-targeted keywords. 

Competitor’s Keywords SEO Services in Grant MN

Another way is to find out what keywords your competitors are using.

Let me give you an example of a business who’s selling car accessories. Say they want to rank for the keyword “car accessories” but they’re not getting any results. They go through their analytics and realize that all their competitors are ranking well for this keyword, so they decide to do some research into which exact terms people are searching for when looking for car accessories online. They then write content around these terms and start optimizing it to rank higher than those who use generic keywords instead of specific ones.

This method will allow you to come up with better-performing titles, headlines, descriptions, and tags so that Google knows exactly what kind of information you’re trying to provide users with. Hire a location digital marketing company to help with SEO services in Grant Minnesota. Portkey SEO Solutions will help research and look into your competitors to see what needs to be done to compete with them so you can bring in leads. 

Numeric Keywords

Numeric keywords are keywords that contain numbers. Examples of numeric keywords include “10x faster”, “50% off” and “5 days”. Numeric keywords are useful for targeting specific audiences because they help you identify which users are more likely to be interested in your ads based on their purchase behavior.

You can use a tool like Google AdWords Keyword Planner to find related searches for numeric keywords by entering them into the suggested terms box and selecting “Numerical”.


Keywords are a great way to get traffic to your site and rank higher in search engines. There are many different types of keywords that you can use to help your business. Understanding the different types of keywords is an important first step in optimizing your content for search engines. If you would like help getting your business to rank higher with keywords, reach out to your local digital marketer for SEO services in Grant MN. A trusted SEO company, like Portkey SEO Solutions, will research to help determine the best keywords to help you rank at the top of search engines and help you bring in leads. Reach out to us today so we can provide you with Grant MN SEO Services and help you use the best keywords for your site’s optimization. 


At Portkey SEO Solutions, your local website design and SEO company, we offer the following services: Content Marketing StrategyWeb DesignWeb DevelopmenteCommerce Website DesignMobile MarketingWebsite SpeedupWebsite HostingDomain HostingEmail HostingDigital ConsultancySearch Engine Optimization (SEO)Local SEOOptimized Content WritingSocial Media MarketingEmail MarketingOff-Site SEODirectory ListingsGraphic & Logo Design Online Presence AnalysisSocial Media GraphicsCustom Brochures, and Custom-Made Business Cards.

We offer Website Design and SEO Services in the following cities in Minnesota:

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SEO Services in Grant MN

SEO Services in Grant MN

SEO Services in Grant MN

SEO Services in Grant MN