The majority of online searches today, over 55%, is done via smart phones. Recognizing this shift, Google has started ranking those websites higher which are more mobile-friendly. So, to ensure that your website shows up in the first SERP on a mobile device, go through the 3 mobile SEO strategies that are sure to increase your business’s online presence. SEO Services Farmington MN
Keep Your Pages Simple So That They Load ASAP
Having fast website loading speeds is important for desktop/laptop users as well, but they are essential for smartphone users as the hardware and internet connection they have access to vary from case to case. So, you want the pages to load as fast as they possibly can so that users aren’t forced to wait a long time for your website to load and you end up losing potential business as a result. Beyond optimizing images, minifying code, leveraging browser caching, and reducing redirects are great SEO practices. You also want to avoid utilizing pop-ups or allowing pop-ups on your website pages since, apart from increasing page size, they can be difficult and frustrating to try and close on a mobile device and thereby increase the bounce rate. Another advantage of doing a website speedup is that your website will rank higher on Google and other search engines, since website loading speeds are one of the criteria that algorithms assess when determining the rank of your website and webpages in search engine results. To learn more about how to optimize your website for mobile, feel free to contact your local website design and SEO company in Farmington Park MN, Portkey SEO Solutions, today.
Focus on Local SEO
Local SEO is another important aspect of mobile optimization. Mobile users often search for products and services in their vicinity. To benefit from searches made by such users, your website will need to be optimized for local searches. A very effective yet simple way to do this is to thoroughly incorporate state and city names in your content (even in meta descriptions, title tags, and H1 headings). To attract more customers from your neighborhood, enlist your company details in online sub-directories that are popular in your locality. For instance, creating a Google My Business Listing can boost your company’s visibility. This is a free service that allows Internet searchers to locate your business as well as read customer reviews and even view images. For help with setting up and optimizing a Google My Business page for your business, reach out to Portkey SEO Solutions, the best digital marketing agency in Farmington MN, now!
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