Location-based SEO or geotargeting is the process of helping your website to appear for your target location. In other words, it optimized your website for a specific region. Suppose you provide web design services in Arden Hills, then you need to use location-based SEO tools to help people in Arden Hills find your web development services.
Here are the top 3 tips to rank your website for a specific region such as Arden Hills.
#1 Target Location-Specific Keywords
The best way to ace keyword competition on the web is by targeting specific location-based keywords.
Any business can leverage this strategy as it is simple and quick to execute. Look for keywords based on your location; for example,
Your general area
Let’s suppose you want to improve an Arden Hills web developer’s presence on the local search results, you need to create content optimized for location-based keywords such as ‘Arden Hills web developer’ or ‘web developers in Arden Hills’. You can then use a variation of these location-based keywords for your regional SEO strategy.
Google my Business is a free business management tool to improve your business’s presence on Google including Google Maps. To optimize your business for Google my Business, you need to make sure that:
Your information is accurate and completely filled out
Your location is verified
The location you want to target is included in your landing page title on Google my Business
The primary categories of Google my Business are in accordance with your products or services
You can also use other online regional directories to build a strong local authority in your region. Note that Google cross-references your business on other directories, so you need to be consistent.
#3 Add Location-Specific Photos
Photos and videos are the best way to give a glimpse of your business location to your clients. This way, your clients can set expectations as they are more likely to trust your business. You can add location-specific photos and videos of:
The interior of your shop
The exterior of your store
Photos of your staff
Photos of popular products
Staff programming services photos
For instance, if you have a shop in Arden Hills, then add photos and videos of the interior and exterior of your store in Arden Hills.
Make sure you optimize the photos on your location page for SEO, as well.
Struggling with location-based SEO for your website?
Fret not! At Portkey SEO Solutions, our SEO experts in Arden Hills provide top-notch, up-to-date, and modern SEO solutions to rank your website in the region. Our SEO experts use the latest tools and techniques to help you optimize your website for your specific location. Contact our experienced and skillful SEO professionals now and get a no-obligation quote!
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