SEO Company St Paul MN | Organic SEO vs. PPC (Pros & Cons)

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SEO Company St Paul MN

Are you a local Minnesota business looking to invest in digital marketing services for your company, but aren’t sure which type of marketing or advertising strategy will get you the biggest bang for your buck? While there are many different types of online marketing services available to you, the two main categories are generally organic SEO versus paid advertising. Here are some of the pros and cons of both paid advertising and organic SEO as well as advice from your local St Paul SEO specialists on which one will benefit your business more: SEO Company St Paul MN

SEO Company St Paul MN | Paid Search & Pay-Per-Click Advertising

Paid search refers to the process of boosting website traffic for your business through paid advertisements such as pay-per-click ads on Google, Facebook ads, and so on. Paid advertisements allow your business to quickly and easily appear on the first page of Google and to advertise on popular social media sites like Facebook, ensuring that your business will be seen by online users. Here are some of the pros and cons of paid advertising for your business:


Positioning – Your business has the opportunity to rank at the top of the first page on Google above organic search results.

Speed – Your business will rank immediately on the first page of Google without you having to wait for your business to rank organically.

Targeted Advertising – With paid advertising you can narrow your ads’ focus to target the keywords, people, geographic locations, etc. that you want to target.

Increased Brand Visibility – When advertisements for your business appear on Google and social media ads like Facebook ads, users see them and become familiarized with them as a result, meaning they are more likely to remember or trust your brand.


Cost – Generally speaking, pay-per-click advertising requires a large budget and, depending on which keyword you want your business to rank for, you could easily and quickly overspend your budget.

You Get What You Pay For – The results or leads you get from paid advertisements are solely dependent on how much you decide to pay, meaning that if you spend less, the results you get will be less, and if you spend more, you’ll get better results.

Temporary – Since paid ads are just that, once you stop paying for your ads, they will disappear immediately from Google or whichever site you are investing in ads for, and there’s no way to recoup all of the money you spent up until that point. Therefore, your investment is gone once you stop paying for it.

Click Fraud – There is always the risk of your competitors intentionally clicking on your paid advertisements with the goal of racking up your click charges, meaning there’s always the potential of you spending a lot of money and not getting many leads from it.

For more information on the advantages and disadvantages of PPC, don’t hesitate to ask your local SEO specialists at Portkey SEO Solutions, the best SEO company in Saint Paul MN.

SEO Company St Paul MN | Organic Search & Organic SEO

Organic search refers to the website traffic your website receives due to its organic rankings on search engines like Google, Yahoo, Bing, and so on. Organic SEO refers to unpaid, algorithm-driven SEO strategies that are used in order to achieve a high ranking on search engines like Google and generate “natural” or “organic” leads online. Here are some of the pros and cons of organic SEO for your business:


Cost-Effective – Organic SEO is much more cost-effective than PPC advertising because you can set a budget ahead of time and don’t have to worry about accidentally overspending that budget. Plus, you don’t get charged money per click, since the results are organic, and therefore every click you get is essentially free (in a way).

Lasting Investment – Unlike paid ads which will disappear completely the minute you stop paying for them, organic SEO is an investment in your website that will last for a long time, and even if you choose to reduce your budget for it over time, the content you’ve created and work you’ve done for your website will still exist and will continue to help your website rank even after you stop paying for it.

Users Trust Organic Results More Than Paid Ads – While paid ads will make your business appear on the top page of Google instantaneously, users (i.e., potential customers or clients) generally don’t trust paid ads as much as they trust organic results, and are therefore more likely to click on the top organic search results than they are to click on paid ads.

Credibility – Organic SEO strategies help your business build credibility online, not just with users but also with search engines like Google, will increase the likelihood of your business getting traffic and generating leads.

High ROI – Organic SEO has a much higher return on investment (ROI) than paid ads do. The reason is because organic SEO strategies generally cost less overall than PPC advertising does, and all of the money you spend on organic search rather than paid search is a long-term investment in your website. Once your website starts ranking on the first page of Google and other search engines organically for various keywords, you will be able to reap the benefits of your investment in the forms of steady and consistent website traffic, leads, and conversions for a long time.


Organic SEO Takes Time – The major drawback to investing in organic SEO as opposed to paid ads is that with organic SEO you may be investing in it for a long time before you start to see any results. Depending on the types of keywords and the locations your business is targeting, you may be able to rank high in SERPs after only a couple of months of doing SEO, or you may have to invest in it for 6+ months before you start ranking on the first page of Google and other search engines.

SEO Is A Process – SEO is a process that requires continuous investment over a long period of time and may stop working after a while if you stop investing in it for too long while your competitors up their SEO game in order to push you out of your place, and it could take a long time to regain lost rankings if that happens.

Time-Consuming – Organic SEO strategies are much more time-consuming than paid advertising because they require you or an SEO specialist to spend hours creating and optimizing content for your website on a regular and continuous basis.

If you’re interested in investing in organic SEO in St Paul MN for your business, then contact Portkey SEO Solutions to receive the best SEO services in Saint Paul MN.

SEO Company St Paul MN | Which One Should You Choose?

There’s no definitive answer to the question of “which one is better: PPC or organic SEO?” The answer is simply that it depends on your business’s budget and goals. If you are a major corporation or a larger company with a large marketing/advertising budget, then paid advertising strategies such as pay-per-click advertisements on Google and Facebook ads may be a better option for you. However, if you’re a local small business or a mid-sized business with only a limited budget to spend on marketing/advertising, then organic SEO would be a better investment and offer better results for your business. For more information on PPC or SEO, feel free to ask your local SEO specialists and website designers in St Paul MN at Portkey SEO Solutions today.

SEO Services Saint Paul MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in Saint Paul MN, we offer the following services: Content Marketing Strategy, Web Design, Web Development, Mobile Marketing, Website Speedup, Website Hosting, Domain Hosting, Email Hosting, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Optimized Content Writing, Social Media Marketing, Email Marketing, Pay Per Click (PPC) Management, Conversion Rate Optimization, Off-Site SEO, Directory Listings, Graphic & Logo Design Online Presence Analysis, Reputation Management, Custom Promotional Products, Social Media Graphics, Custom Brochures, and Custom-Made Business Cards.

Web Designers St Paul MN | Call Us Today At 651.500.6289!

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local online marketing agency in St Paul MN!

Website Design Company St Paul MN | We offer Website Design and SEO Services in the following cities in Minnesota:

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