SEO Company Roseville MN | White-hat Vs Black-hat SEO

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There is a large difference between white and black-hat SEO in their implementation and results. Each has their benefits and negatives. Deciding on SEO usage also thrusts the decision on which strategy you will follow. There is ,of course, a gray area between these two very opposite methods, however, we will not focus on the gray area. One is deemed bad according to search engine rules, but that doesn’t stop people from taking risks and bending the rules.

SEO Company Roseville MN

SEO Company Roseville MN | White-hat SEO

White-hat SEO relies on quality content, effective keywords, good linking techniques, and optimization. Contents are original, relevant to target audiences, and valuable. It is created for users more than search engines, therefore, creates value while driving traffic. These are more resourceful and informative. Keywords are effective in being relevant to content and business practice rather than baiting users and search engines for viewing and crawl. Keyword stuffing is against search engine rules. The purpose of link building is also quality and value. If other people are linking back to your site and pages, it shows Google that you are credible and give you higher ranking. Make sure they are good sites that are linking back to you though. Bad sites can also have a detrimental effect on your ranking. Some people guest blog to back link to their site and pages, which is fine. Internal linking is also great for SEO and can be considered white-hat (if not overstuffed) as it helps search crawls navigate and understand your website structure.

SEO Company Roseville MN | Black-hat SEO

The complete opposite of white-hat SEO is black-hat SEO. It is a much more aggressive strategy that doesn’t exactly follow the search engine crawl rules. People use this tactic as way to gain higher search engine ranking quickly. Search engines don’t put up with it though – once they are found, those websites can be penalized or banned from search engine crawl and ranking. Most people who use black-hat SEO techniques anticipate it already, understanding their risks in using the method. But how do they do it? Black-hat SEO stuff keywords in all the nooks and crannies they can, or use irrelevant keywords. Some people hide texts and anchor links within their content as well that are still read through the crawl. Black-hat SEO includes buying links on websites for ranking and traffic. Another tactic is overloading a fake page with keywords, called doorway pages. Another version is cloaking, where the content looks differently for search engines and users. Everything implemented is essentially spam. Other forms of spam are spamming blog comments with random comments or promoting services. Some go as far as plagiarizing other blogs for content. Why does it happen? All content are directed towards search engine crawls to rank higher rather than for qualitative and valuable content for users.

SEO Company Roseville MN

SEO Company Roseville MN | The Good and The Bad Of White and Black-Hat SEO

By now, we’re sure that white-hat SEO is the best way and the good way. By utilizing black-hat SEO techniques, you risk penalty and being banned from ranking and future search engine crawls. Why would people choose that strategy though? White-hat SEO is a long-term strategy, making its results take a longer time. Black-hat methods are a short-term strategy. However, white-hat SEO delivers good user experience under good conditions. Google will continue to trust your website and validations towards higher search rankings.

SEO Company Roseville MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in Roseville, MN, we offer the following services: Content Marketing Strategy, Web Design, Web Development, Mobile Marketing, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Social Media Marketing, Email Marketing, Pay Per Click (PPC) Management, Conversion Rate Optimization, Online Presence Analysis, Reputation Management, Custom Promotional Products, and Custom-Made Business Cards.

SEO Company Roseville MN | Call us today at 651.500.6289!

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Roseville, MN! 

SEO Company Roseville MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:

SEO Company Roseville MN | Portkey SEO Solutions
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