For small businesses, optimized websites are a must. Without optimizing your site, search engine spiders are not able to crawl and index your pages, making it less likely you’ll rank organically on the first page of Google. Because the benefits of optimizing your website go beyond just search engines, here are 2 different ways to optimize your website: SEO Companies Burnsville MN
SEO Companies Burnsville MN | Optimizing For Site Performance
Optimizing your website for performance is essentially still another effort to rank higher in the search engines. However, specifically focusing on improving the way your website performs could help you find and take care of some issues that users and potential clients may encounter. For example, something negatively affecting your website’s performance would be website speed. If your website loads slowly, you are most likely losing customers because they don’t want to wait around. There are a few things you can do to increase website speed, like refreshing your cache or making sure it’s working properly. A cache is helpful because it stores your files in a way that allows them to be pulled up multiple times without being retrieved from the server each time. Additionally, some website hosting services like WordPress have a feature that continually updates your PHP, a programming language for web development. This is helpful because otherwise, you’d have to do this manually update the code if you wanted to reap the benefits of the latest improvements and updates to the code. These are all examples of how you can optimize your website’s performance, but if you want to learn more, feel free to contact Portkey SEO Solutions, the best web developers in Burnsville MN, today.
SEO Companies Burnsville MN | Optimizing For User Accessibility
Optimizing your website for accessibility has more to do with user experience than following Google’s preferences for ranking sites well. However, that doesn’t mean that this way of optimizing won’t help boost your ranking. One thing you can do to make your website more accessible is to improve your site’s navigation. Site navigation is like the backbone of your website for users. Everything you offer should fit in one of the categories in the navigation bar, and these categories should be well thought out and organized along with sub-categories. You’ll want to think about your navigation from the point-of-view of your audience because they’ll be the ones needing your navigation to find the content they want. In terms of making your content accessible, writing in a concise manner is key. Viewers most likely don’t want to search through paragraphs of content on one page, so keeping it short and sweet will allow your audience to find what they’re looking for quickly. While the quality of your content should be maintained, keeping your content from getting too long helps your audience avoid feeling overwhelmed. Lastly, if your website is mobile-friendly, it will help you rank higher on Google as well as making it easier for mobile browsers to use and navigate your website. For help with making your website more accessible and mobile-friendly, contact the best content marketing company in Burnsville MN, Portkey SEO Solutions, today.
Website Designers Burnsville MN | Call Us Today At 651.500.6289!
Portkey SEO providessearch engine optimization through tactical website analysis andonline marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from yourlocal online marketing agency in Burnsville MN!
Web Design Company Burnsville MN | We offer Website Design and SEO Services in the following cities in Minnesota:
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