Minneapolis MN Web Designer | 4 Ways to Improve Your Small Business’s Social Media Presence

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Minneapolis MN Web Designer | 4 Ways to Improve Your Small Business’s Social Media Presence

Minneapolis Web Designer

It’s 2019, and I don’t think it’s a stretch to say that social media marketing strategy is one of the most important aspects of the modern small business. Everyone from your hairdresser to your niece is jacked into the world of social media, so why shouldn’t your small business website capitalize on it? While tactics like email marketing remain crucial, your company’s social media marketing strategy may be even more important these days. A healthy social media presence will help you attract new customers, keep existing ones, and build a healthy reputation for your business. Minneapolis MN web designer

If you need online marketing services in Minneapolis MN from a top Minneapolis MN web designer and SEO company, please get in touch with us at Portkey SEO Solutions for a free SEO analysis or quote.

Minneapolis MN Web Designer | Find and Speak To Your Audience

First of all, think about who uses your business. What problems are they trying to solve? Who else do they follow on social media? Rather than speaking to a general audience of “anyone and everyone”, analyze the social media habits and interests of your customer base. This is a low-cost and affordable internet marketing tactic that can help increase your conversion rate and get a good ROI. Tailoring your content to the right people will attract new customers, maintain the interest of existing ones, and allow you to tap into your small business’s ideal niche. For more information, get a hold of us at Portkey SEO Solutions, a top Minneapolis MN web designer and digital marketing agency in Minneapolis MN. Minneapolis MN web designer

Minneapolis MN Web Designer | Stay Active and Consistent

Once you know your audience, you have to stay active on social media to keep them interested in your brand and increase traffic to your site. The phrase “social media presence” implies just that: a regular offering of content, free of long periods of downtime or inactivity, so that users stay longer and your site and you can thus reduce your bounce rate. The world of social media moves too quickly for your small business to slack on its content production and management tactics. If you’re looking for help with keeping your company’s blog posts, Twitter, or email marketing campaign active and consistent, consider reaching out to Portkey SEO Solutions, a top Minneapolis MN web designer and online marketing company, for a quote. Minneapolis MN web designer

Minneapolis MN Web Designer | Schedule Posts Out in Advance

One way to avoid periods of social media activity and boost traffic to your site is taking steps to prepare and schedule content well in advance. Tools like Hootsuite and BuzzSumo make maintaining an online presence easier by taking care of some of the planning that goes along with maintaining your social media account. Savvy businesses can pre-make content for holidays or special occasions and then schedule it out to be posted later. A reputable Minneapolis MN web designer like Portkey SEO Solutions can provide affordable social media services in Minneapolis MN to help your small business get the highest ROI it can. Minneapolis MN web designer

Minneapolis MN Web Designer | Build Off of Current Trends

Finally, staying on top of what’s trending on social media is a must for your social media marketing strategy. If you know what people are talking about, you can capitalize on that buzz to promote your business, exhibit your brand personality, and attract new prospects. For example, if it’s National Coffee Day, you could write a tweet like “Everyone here at [your business] is on their third cup of Venezuelan light roast and we didn’t even know it was #NationalCoffeeDay. What are you drinking? Sound off in the comments.” Strategies like this can help you boost your ranking on Google and other search engines.

Social media is everything these days. Your company has a lot to gain from implementing a smart, fresh social media marketing strategy by always staying active on Facebook, Twitter, Instagram, etc. For guidance with your business’s SEO internet marketing services, reach out to us at Portkey SEO Solutions, the best SEO company and Minneapolis MN web designer, for a free SEO analysis or quote. Minneapolis MN web designer

Minneapolis MN Web Designer | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in St Paul MN, we offer the following services: Content Marketing Strategy, Web Design, Web Development, Mobile Marketing, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Optimized Content Writing, Social Media Marketing, Email Marketing, Pay Per Click (PPC) Management, Conversion Rate Optimization, Off-Site SEO, Graphic & Logo Design Online Presence Analysis, Reputation Management, Custom Promotional Products, and Custom-Made Business Cards.

Minneapolis MN Web Designer | Call Us Today At 651.500.6289!

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in St Paul MN!

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