Many people are deciding not to buy a home during this time due to the economy or personal preferences such as traveling. But how does a real estate agent in Minneapolis MN reach the audience seeking to buy a home today? Many first-time home buyers don’t know where to start either. They will be doing a ton of online research and shopping for the right realtor to help them through their critical decision-making. These best marketing tipswill help you as a realtor land more online traffic and leads.
Marketing for Realtors Minneapolis MN | Top Marketing Tips for Realtors
If you’re still just passing out business cards and plastering your information on bus benches, your chances of reaching your audience of home buyers are slimmer than having this audience seek you. How do you do that? Being in the top listing of search results on Google will skyrocket your click-through rate and increase your visibility to the right audience. These users are searching online for keywords that can lead to your real estate business. By being on the first page of search results, you have a higher chance of being seen and receive traffic. Here are the ways to appear in the top search results:
Many real estate agents are part of a corporate real estate company such as American Family Insurance. Whether you work independently or within a team a part of the company, you can still have your own website that will boost your leads through online traffic to your site. You may have your own page as a realtor on these corporate real estate websites, however, as an independent realtor, you have a wide competition with other agents in the company as well. With your own realtor website, you can provide a more personal relationship and connection with your leads and clients. Your own realtor website will show your achievements, open houses, directory, and present clients to contact you directly. This sets you apart from other real estate agentsin the company nationwide. Clients will also be able to find you locally within the Minneapolis MN area that they are searching for.
Search engine optimization (SEO) is the main proponent that will help you appear in the top pages of search results for home buying and real estate. It is a continuous process and maintenance of mechanisms that will aid in your search result ranking. SEO methods include keyword research and input, optimized website and content, and internal and external linking. Beware of using bad SEO as it can drop your rankingor your website and web pages can be banned from any future crawls. When done correctly, users will see your website and web pages in the first pages of keyword searches. For example, if your keywords include “realtor in Minneapolis MN“, your page will pop up for on the first page that search when a user types it into Google search. Being on the first page is critical as 80% of users click on the first 3 listing of search results and 75% of users don’t click past the first page!
If you don’t have any personal reviews, it is proven to be more difficult to obtain leads and clients. Reviews have changed the shopping and service market as reviews have become the most effective tool in obtaining leads. A study shows that 84% of users trust online reviews as much as their friends. What does that mean? As word-of-mouth is the most effective in traditional marketing efforts, reviews are the same for digital marketing. This is why it is important to also have your own website to display your personal reviews and testimonials from real clients. Other users will trust your service and will be more willing to contact you more than one who doesn’t have any. Over 60% of users trust a website with online reviews over one that doesn’t. Ask your clients to leave you a review on any directory listing you are listed on, Facebook, and most importantly, Google.
Review generation for real estate agent client, John Lockner
Social media has also become a huge tool in digital marketing. However, social media is most effective if you have relevant content. At the same time, keep in mind of the social media rule, 80/20; 80% of your content should inform or engage your audience while 20% can directly promote your business. Overpromoting your business can drive leads away when they are bombarded with overwhelming advertising. When your content is shared, it leads to external linking to yoursocial media page as well as web pages, boosting your SEO ranking. This increases your visibility across social media and the web. You can obtain more online traffic to your real estate website as 61% of social media website visits come from Facebook. Keep your content engaging and original, and you will be on your way to increase your clientele!
Marketing for Realtors Minneapolis MN | Portkey SEO Solutions
Marketing for Realtors Minneapolis MN | Call us today at 651.500.6289!
Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web Design and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Minneapolis, MN!
Marketing for Realtors Minneapolis MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:
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