For dentists in a small dental care clinic, it can be challenging to reach new patients and schedule more appointments. The first step is appearing in front of the right audience. This means showing up on the first page and in the top listings of search results on Google. To do this, you need to invest time and effort in search engine optimization (SEO). SEO will effectively put you in the top rankings of search results so that users see you first and click-through to your dental website. What can you do to get there? Here are the best SEO methods dentists can use to increase their online visibility.
Marketing for Dentists Minneapolis MN | Tips For SEO Practices Dentists Should Use
Use these SEO methods to improve your ranking online and appear in the first page of Google:
Optimize Your Website for SEO Optimizing your website can take quite some time and knowing how to do it right. First, structure your website in an organized way with the main pages and subpages to make it easy for search engine bots to crawl your website and understand its content. Your structure should look like a pyramid: the homepage is the very top of the pyramid, with categories in the middle, and sub-subpages or blog posts that make the very bottom.
Other small but critical ways you can optimize your website is to make it mobile-friendly and secured. Over 50% of users (including your patients and future clients) use mobile search. Your website should appeal to these users, otherwise, it will be hard for them to navigate and they will bounce. Securing your dental website also ensures your users and patients information that they enter on your site is safe. You can also install a Google Map of your location, giving a nod to Google for your positive ranking, and convenient for users to find you. Optimizing your images and media also helps you in search results through the alt-text option. Alt-text is alternate text; it is the keywords that appear in the event that your images and media does not appear. This is also what search engines use for your images to appear in search results. The most important is including unique keywords of your business and dental services throughout your website and web pages.
Unique Keywords Finding the best and effective keywords takes keyword researching to figure out what you should be using to stand out and appear in the top search results. To make your keywords unique, we suggest adding descriptive words to the dental service you are selling and including a location for local SEO. For example, the most searched words relating to dental care is “dentist“, “dental hygienist“, and “emergency dentist“. Suggestions for unique keywords can be best dentist Minneapolis MN or affordable dental hygienist Minneapolis MN. You can do this for the different types of dental services you provide throughout their service pages.
External Linking External linking helps your dental website and yourself as a dentisttremendously in terms of SEO. External linking is essentially linking to your page from outside sources. What you can do to earn external links to your dental website is guest blogging where you can link back to some of your pages or blogs, and getting your content shared on other websites or social media posts. The latter is much more difficult as users will have to want to share it on their own. That means you have to create good content relatable to their liking and willingness to share. On the other hand, you can reach out to websites specifically for dentists and dental care to guest blog. Make sure the webpage has a high domain authority, which will help improve your own ranking.
On another note, make sure you are external linking legally. Search engine rules do not tolerate black hat SEO in which you buy links to your page. Once this is discovered, your dental website and web pages can be penalized in no ranking or from future website crawls.
Marketing For Dentists Minneapolis MN | Portkey SEO Solutions
Marketing For Dentists Minneapolis MN | Call us today at 651.500.6289!
Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web Design and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Minneapolis, MN!
Marketing For Dentists Minneapolis MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:
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