Local SEO Firm Roseville MN | Bad SEO That Can Drop Your Ranking

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Bad SEO (aka black hat SEO) can negatively impact your ranking. You should recognize the bad methods that can hurt your website search results. If your website and web pages are noted with these bad SEO tactics during search engine crawls, you will be penalized. This can happen even if it is not your doing and fault, as we will discuss. You should constantly review SEO functions to make sure your SEO efforts are running optimally. Search engines have rules for websites and users to follow in their search engine crawls. Avoid negative impact by making sure your website does not have these bad SEO and follow good SEO methods to positively rank.

Local SEO Firm Roseville MN | Negative SEO On Your Website

Local SEO Firm Roseville MNDuplicate Content

First of all, you should not be copying or rewording others’ work and posting it on your website as your own. However, duplicate content isn’t exactly “deceptive” in Google’s terms. But, this does not stop it from being marked by search engine bots that crawl your website if it recognizes duplicate content. It depends on what Google mark it as. When Google discovers duplicate content, search engines don’t know which URL to list for the content as it is unsure of the original source. In contrast, others can copy your work and use it as duplicate work – this can still come back and affect you as you will be marked along with the duplicate. It will be hard to gain traction in search engine result pages (SERPs) since Google rewards unique and qualitative content. Depending on Google’s definition of the duplicate content, it can be penalized or its ranking drops. Either way, you can be negatively impacted.


Spamming is definitely NOT tolerated by search engines. The most common spamming is inbound links and comments. Search engines have taken more steps in filtering out spam comments and not influencing the backlinks. Domains with high authority are also taking steps to prevent spam comments by approving comments before they are published, disallowing hyperlinks and anchor text in the comments, or not allowing comments altogether. Similarly, others can hurt your ranking (with or without intent to) by spamming your content. Some are just spamming to get backlinks to help their ranking. Competitors can also use this method to lower your ranking as an anonymous user while boosting their rank higher on search results by knocking you out. It is critical to keep an eye for spams and filter them out.

Purchasing Links

Purchasing links are also not allowed by search engines. This is where you pay others to post backlinks to your site on their website and web pages. Google algorithms are always working on identifying these unnatural links. Posting to link farm sites or low authority sites do not help your backlinks anyway. It can be difficult to build links organically but it is more rewarding considering that means your content is original and users relate to it by sharing it or linking to it. You receive positive ranking in that way.

Local SEO Firm Roseville MN

Local SEO Firm Roseville MN | Bad SEO That Negatively Impacts Your Ranking

Whether you intended to or not, bad SEO can hurt your ranking and your SERPs. Review your content and website for negative SEO tactics so that your SEO efforts do not go to waste. With optimal and good SEO, you will rank in the top positions of search results and be able to increase your transparency across the web. Bad SEO means less credibility. You do not want to appear as deceptive as this is a search engine crawl rule for a penalty. Remember, Google rewards worthy, original content. Continuously make sure others are not spamming you and that you are following white-hat SEO methods as a responsible user.

Local SEO Firm Roseville MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in Roseville, MN, we offer the following services: Content Marketing Strategy, Web Design, Web Development, Mobile Marketing, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Social Media Marketing, Email Marketing, Pay Per Click (PPC) Management, Conversion Rate Optimization, Online Presence Analysis, Reputation Management, Custom Promotional Products, and Custom-Made Business Cards.

Local SEO Firm Roseville MN | Call us today at 651.500.6289!

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web Design and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Roseville, MN! 

Local SEO Firm Roseville MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:

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