Local SEO Company Minneapolis MN | 4 SEO Methods That Are Slowing Down Your Ranking

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SEO is now becoming the most prominent in marketing efforts overall. Marketers are progressively using SEO to improve business and monitoring new and refined ways to effectively integrate it. If good SEO is implemented, websites and web pages will rank well on Google’s first page and in the top 3 search result listings. We know bad SEO, also known as black-hat SEO, will inevitably hurt your ranking when discovered by search engines, resulting in no ranking or banned from future website crawls. But what if you’re following search engine rules with good SEO but you’re still not ranking? Here are some SEO methods you may be implementing that are slowing down your ranking.

Local SEO Company Minneapolis MN

Local SEO Company Minneapolis MN | Slow Ranking SEO Effects

Are you stuck on why you’re not ranking? Do you keep getting bumped off of the first page of Google? Here are reasons why you may not be ranking in the top search result listings.

Using Common or Outdated Keywords

Keyword research is important in discovering the right keywords that will be most effective. You don’t want to be using the most popular and common keyword choices. Instead, create unique keyword phrases that will still get you high visibility and search results. Opt for keywords that have a medium amount of search results while specific to your practice and services. Rank for local SEO in ‘near me’ searches by adding target locations and areas for your keyword. If you are still not ranking well with these keyword methods, possibly look to your competitors. They may be doing it better than you, thus, bumping you off your ranking and the first page. Monitor what they are doing well in keywords and switch up your keyword strategy. On another note, you can also opt to target other surrounding areas that don’t have as much competition. For example, Portkey SEO targets Roseville, MN along with Minneapolis, MN because we are on the border of the area and there is less competition in comparison to the thousands of other web design and SEO companies in Minneapolis.

Local SEO Company Minneapolis MN

Page Load Speed

Have you actually taken a look at your website and web pages load speed? The average speed a web page should load is 3 seconds. Otherwise, users will bounce out because it takes too long. Make your pages load faster by optimizing it. If your website isn’t mobile-friendly, this can be part of the issue. With over half of your audience most likely mobile search users, your site will load quicker on mobile when it is responsive to the different viewing screen. Optimize your images and media by compressing them as well. Their size may be too big, slowing down your page load speed. This minimizes the strain of the load speed while keeping its image quality. An SEO method to rank for your images is to use the alt-text option by plugging in the keywords you are trying to rank for.

Bounce Rate

Google algorithms are always changing. But the top search engine is always keeping an eye on user experience. This means they are monitoring your click-through rates. Your bounce rate is how long users stay on your website and web pages. If they click to your page but get out just as soon, this means your user experience is low. You are not providing relevant and quality content to users’ liking, resulting in them bouncing out. Content is king here if you are not convincing them to stay. An engaging website is important in keeping users and leading them towards action. But again, this also pertains to your load speed. Google will rank you lower or higher in consideration of your click-through and bounce rate.

Link Building Strategy

Link building takes a good strategy to positively rank for SEO. This includes your internal and external links. For your internal links on each web page, most of your links should not be linking to your website home page. This makes your web pages look unnatural. Try to opt for 80% of your internal links to link to other internal pages. When these start to rank well, your website as a whole will also positively rank. When going through these links, make sure they are not broken. This is also a factor in slowing down your page load speed and SEO. For external links, make sure the website that is externally linking to your website is reputable. We suggest a domain ranking of at least 50. If your website domain rank isn’t really high, a domain ranking of at least 30 will also suffice. If the website of your external link is not distinguished in high ranking, you will not rank either. It is a trickle effect when they do not get traffic, you will not either.

Local SEO Company Minneapolis MN

Local SEO Company Minneapolis MN | Why You’re Not Ranking With SEO

With all the time and effort you are putting into your SEO efforts, you’re still not ranking well. This can be frustrating and you might think you’re not doing enough. The fact of it is, you may be looking in the wrong directions. These SEO mistakes you are making could be the culprit to your low ranking or why you’re ranking so slow. A point of it that we mentioned is your competitors. They may be one-upping you in all these SEO strategies. Therefore, monitor what they are doing well and take another direction in your SEO efforts. Don’t expect to be suddenly rank fast though. Slow and steady wins the race. Fix these SEO mistakes that are hurting your ranking and appear on the first page of Google’s search results!

Local SEO Company Minneapolis MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in Minneapolis, we offer the following services: Content Marketing StrategyWeb DesignWeb DevelopmentMobile MarketingDigital ConsultancySearch Engine Optimization (SEO)Local SEOSocial Media MarketingEmail MarketingPay Per Click (PPC) ManagementConversion Rate Optimization, Online Presence AnalysisReputation ManagementCustom Promotional Products, and Custom-Made Business Cards.

Local SEO Company Minneapolis MN | Call us today at 651.500.6289!

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web Design and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Minneapolis, MN! 

Local SEO Company Minneapolis MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:

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