Internet Marketing St Paul | Four Benefits of Digital Marketing for Small Businesses

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Four Benefits of Digital Marketing for Small Business | Internet Marketing St Paul

Internet Marketing St PaulRunning a business in St Paul is a rewarding experience. The ability to work on your own terms is liberating. However, it is not a trouble-free task. With the liberty of being your own boss, comes the heap of responsibilities and restrictions as well. And what bigger a restriction for small businesses than the lack of business capital.

Small businesses in St Paul often find it difficult to compete with more established businesses, due to shallower pockets for business expenditure. One such place where small businesses find it hard to compete with bigger ones is marketing. The more money you have the better you can market your services to customers. So you may ask, how can I ever think of competing with my bigger competitors in St Paul when I cannot market my services better or even close to theirs? The answer is simple, DIGITAL MARKETING.


Internet Marketing St Paul | Four Benefits of Digital Marketing:  Internet Marketing St Paul

  1. Cheaper As Compared To Traditional Marketing Methods

Digital marketing methods are on average much cheaper than traditional ones. On average, social media marketing costs the lowest with $2.5 per person, and direct mail marketing the highest with an average rate of $57 per person. This astounding difference in prices has allowed small business in St Paul to use the cheap medium of digital marketing to launch successful marketing campaigns within their budgets.

  1. Easily Measurable 

Digital marketing, unlike traditional marketing methods, is easily measurable. That is, it is easy to figure out how many people the marketing campaign reaches. This way, you get the best bang for your buck.

  1. Precisely Targeted 

Digital marketing in St Paul allows businesses to choose their targeted audiences. For traditional marketing methods, such as television advertisements, businesses can never accurately target their audience. Traditional advertisements are not able to differentiate between types of audience, and may end up not reaching the desired levels of potential customers. Digital marketing allows businesses in St Paul to narrow down on preferred customers, thus narrowing the wasted advertisement costs.

  1. Greater Access

Digital marketing methods are more accessible to potential customers as compare to traditional marketing methods. In 2018, it is estimated that more than 75 percent of the US population alone has access to the internet. With such a wide pool, digital marketing is surely one of the most accessible forms of marketing.

With advertisement medium increasing in reach and decreasing in costs due to digital marketing, marketing access to St Paul businesses has become easier than ever. But this increased easiness also comes with increased competition as more and more business in St Paul take advantage of digital marketing.

Internet Marketing St Paul MN | Call us today at 651.500.6289 !

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date, and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and back links, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in St Paul MN! 

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