During the Covid-19 pandemic, many businesses have been closed down indefinitely, meaning a lot of businesses and people are losing part or all of their income. This is a hard time for small businesses, but you don’t have to give up all hope. You can continue to sell products, seek out potential clients, and attract traffic to your website by investing in SEO and an updated eCommerce website. If you are looking to better your business and keep your store or business running during the Coronavirus, here is how to transition your store to online: eCommerce SEO Minneapolis MN
Create an Updated Website
Building an eCommerce website can be a complicated task, especially when it comes to choosing or changing hosts, building landing pages, and overall making sure your new website is optimized for the web and mobile devices. One of the most important things you can do to make sure your website is professional, branded well, and easy to navigate is to hire a local website design company in Minneapolis MN. Portkey SEO Solutions can get your new website up and running in under a month so your online store can be available to customers around the clock, gain more traffic, and reach the people who are most likely to purchase your products or services. Call Portkey SEO Solutions today.
Know Your Potential Clients & Customers
When you are opening an eCommerce store, it’s important to understand who your target audience is. Knowing who to target in your digital marketing campaigns and strategy will help you narrow your focus. The more prevalent demographics that make up your potential clients and customers will influence how your website is designed, the user experience of your site, and how you plan to reach your audience. You should be thinking about what you did or would do in a physical, brick-and-mortar shop, and you should take note of what you know didn’t work or won’t work. For help with designing your website, give Portkey SEO Solutions a call today. Your local internet marketing company in Minneapolis MN will help you build your website and get it optimized for the web as soon as possible.
As a digital store, digital marketing is going to need to become a priority if you hope to make any sales. Luckily, if you don’t have the budget, you don’t need to invest in Google Ads just yet. If fact, aside from search engine optimization, email marketing is another way to market your business that also has a high return on investment. Email marketing allows you to have a direct line of communication open between you and a potential client. Portkey SEO Solutions can help you track your marketing campaign and make improvements, so give your local SEO services in Minneapolis MN a call today.
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