Construction Web Design St Paul MN | Mistakes Construction Company Websites Make

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Did you know your website can do a lot more for your construction company than just display who you are? Your construction website can increase traffic and sales if it is optimized. But what are you doing that can be hindering your growth from online? Construction websites with these mistakes don’t work for the business but hurt it. These are some mistakes we’ve seen other construction companies make on their websites.

Construction Web Design St Paul MN | Errors Construction Companies Make On Their Websites

Don’t make these same errors on your construction website:

Domain name/hosting
We’ve seen quite a few small construction companies who don’t take the extra mile to host the website under their business name. The domain name would still have the host website included – this makes it look unprofessional and less credible (i.e., You will have to purchase your domain name, but it should not cost you an arm and leg. The costs vary depending on the registrar (who you purchase it from), extension (i.e., .com), and term length and add-ons.

When selecting a domain name, you should incorporate your service (if its not already included in your name). You can even incorporate a targeted location, which will help your local SEO when users search in specific areas. For example,

Construction Web Design St Paul MN

Blurry or Bad Pictures
It’s great to include your own pictures instead of stock photos as this helps users see your real work in comparison. Except, many construction companies use blurry, dark, or angled images that do not portray their work very well. It also looks unprofessional. This doesn’t mean you need a DSLR camera or to hire a professional photographer (unless you want to). Many smartphones today already have great camera quality and functions. Make sure to hold your phone steadily and straight. Choose an angle where there is good lighting and you can capture the full image. Also, shoot in landscape mode. Capture the “before” and “after” to show users your great work!

Little Content
As a startup construction company, you may not have much content, to begin with, and that’s ok! Remember to keep building content as you go through your business. If you have been in the field for quite some time now, your website should not be so simple. We’ve seen construction websites with just a home page and websites with little description and information. In this day where the internet has all the answers, users will do research before settling and trusting their home project to a construction company. Your website is your business resume – make sure it shows users you are the man for the job! Create good content with reviews from clients, show your portfolio of work, create blogs based on your services, and expand on about your business and the team.

Construction Web Design St Paul MN
AVA Construction window project

Bad Design
If your website does not have a good web design, it will appear unappealing and unorganized. This makes it hard to navigate and even to look at. Make your construction website look professional with a crisp and clean theme and organized structure. Don’t cramp your pages with irrelevant information or fill it all on one page either. Split your information into relevant subject matter. The most common subject pages for construction company websites are:

  • About
  • Services
  • Portfolio (or Projects)
  • Reviews
  • Specials
  • Blogs
  • Careers
  • Contact Us

Not Optimized for SEO
Along with bad design, your construction website should be optimized for SEO so that your business ranks high on search result listings on search engines like Google. There are many methods you can incorporate into your construction company website to positively rank. This includes making your site mobile-friendly and secured. Other ways to increase your Google ranking is to use unique keywords throughout your website, including target locations for local and nearby searches, and adding a sitemap and submitting to Google. Blogs also impact your high ranking as good content is revered by Google.

Construction Web Design St Paul MN

Construction Web Design St Paul MN | The Worst Mistakes For a Construction Website

Is your construction website working for your construction business? The worst mistakes you could be making on your website is not hosting your domain name, having bad/blurry pictures, having little to no content, and not optimizing your website for SEO. After having viewed these website mistakes that you are making, incorporate these tips into your business website to rank better on Google. You will see the results of being in the top ranks of search result listings. Prepare your business for increased traffic and online leads in scheduling more estimates and projects!

Construction Web Design St Paul MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in St Paul, MN, we offer the following services: Content Marketing StrategyWeb DesignWeb DevelopmentMobile MarketingDigital ConsultancySearch Engine Optimization (SEO)Local SEOSocial Media MarketingEmail MarketingPay Per Click (PPC) ManagementConversion Rate Optimization, Online Presence AnalysisReputation ManagementCustom Promotional Products, and Custom-Made Business Cards.

Construction Web Design St Paul MN | Call us today at 651.500.6289!

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web Design and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in St Paul, MN! 

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