Bloomington MN SEO Company | How To Improve Your Website’s SEO

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Bloomington MN SEO CompanyImproving your website’s SEO can seem like a daunting task that only an experienced web designer could manage.  However, there are many ways to upgrade your ranking in search engines like Google and Bing. Some are quick and easy and some require large structural changes. Whatever the case may be, here are a few tips on how to improve your website’s SEO: Bloomington MN SEO Company

Bloomington MN SEO Company | Publish Relevant Content

The main reason people visit your website is that you offer services, products, or information they want or need. Depending on your area of expertise, it’s important to publish original content that your target audience will be searching for and find helpful. This is called content marketing, and the more time someone spends on your site reading and looking through the provided information and media, the better your site will rank on Google. The longer someone spends on your website is called dwell time, and it improves your website’s conversion rates. Conversion rates are the rates at which visitors of your webpage do something specific on your site. This could include clicking on related blog posts, subscribing to a monthly newsletter, or buying a product. The more engagement on your website will increase your conversion rate, thus increasing your SEO ranking. If you have questions about content creation, contact Portkey SEO Solutions, a local Bloomington MN digital marketing agency.

Bloomington MN SEO Company | Know Your Keywords

While publishing original content is good for online marketing and your search engine ranking, it won’t make a difference if you aren’t using highly searched keywords. Knowing your keywords and key phrases can take you from the bottom of the SERP (search engine results page) to the top, and it’s not too difficult to do either. You can look up popular keywords for a specific topic as well as what your competitors are doing. Search Google to see what is ranking well and what isn’t, and model your keywords and phrases after that. Your keywords should be clearly defined and should be included in your focus keyphrase and search engine snippet (SEO title, slug, and meta description). If you need help identifying keywords, contact Portkey SEO Solutions, the best SEO service provider in Bloomington MN.

Bloomington MN SEO Company | Improve Site Navigation

Once you’re publishing useful and relevant content, you should analyze your website design to be sure it’s easy to navigate. Since your blog posts and multimedia content are meant to be helpful and informative for your readers, make sure they can access that information easily. If people click on your website and can’t find what they’re looking for because your site is too complex to quickly navigate, that will contribute to higher bounce rates rather than higher dwell time, which negatively affects your ranking in search engines. Ideally, you want guests to click on your website and swiftly find what they’re looking for. A website that’s easy to navigate will allow visitors to quickly access other useful bits of information. This will encourage guests to visit your site repeatedly, increase dwell time, and boost conversion rates, all of which enhance your search engine ranking. Contact the local Bloomington MN web design company, Portkey SEO Solutions, if you have questions about improving your website’s navigation.

SEO Company Bloomington MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in Bloomington MN, we offer the following services: Content Marketing Strategy, Web Design, Web Development, Mobile Marketing, Website Speedup, Website Hosting, Domain Hosting, Email Hosting, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Optimized Content Writing, Social Media Marketing, Email Marketing, Pay Per Click (PPC) Management, Conversion Rate Optimization, Off-Site SEO, Directory Listings, Graphic & Logo Design Online Presence Analysis, Reputation Management, Custom Promotional Products, Social Media Graphics, Custom Brochures, and Custom-Made Business Cards.

Website Designers Bloomington MN | Call Us Today At 651.500.6289!

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local online marketing agency in Bloomington MN!

Web Design Company Bloomington MN | We offer Website Design and SEO Services in the following cities in Minnesota:

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