Best Construction Website Minneapolis MN | Best Website Design Tips for Construction Company

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Are you a construction company looking for the best web design in Minneapolis MN? Building a website that fits your business image within budget, and works for your business is no easy feat. Some business owners neglect the look and use of their website that can do wonders to the sales of your business. Take in these tips for the best website design for your construction company.

Best Construction Website Minneapolis MN | Top Suggestions for Construction Company Website

Mobile-Friendly Website
Everyone is mostly on mobile, where most searches are also done, so your construction website should also be mobile-friendly to account for the mobile user group. Having a mobile-friendly website will make it easy for users to navigate and view content on mobile or tablet. Without the mobile customization for your website, content can be too large, or graphics and animations can be distorted in comparison to desktop view. This can slow down the load speed of your website tremendously. Customizing your construction website to be mobile-friendly will speed up the load time and create a clear website for users to view on their smartphones and tablets.

Secured Website
Another tip to your website is to secure it. You can do this by purchasing an SSL Certificate from a Certificate Authority (CA), which can also be obtained through website hosts. The costs of the certificate depends on the length of the certificate, type of certificate, and where you purchase it. Some website hosts may offer it at less cost than others and some web design companies may offer it for free in their website design packages for clients. The best one for a small construction company is the Domain Validation certificate, which is for WordPress sites, or any basic website and site with forms.

You should secure your website as it gives you credibility and trust in your business, especially if you have contact forms and apps on your website that require customers to enter their information. This not only protects your website and clients’ information, but it also gives you positive ranking for Google search results. Websites that are not secured will have a ‘Not Secure’ tag by the search bar or users will receive a warning before entering your website. This ensures users and Google that your business is credible and your website is trustworthy to view.

A website optimized for SEO greatly increases your online visibility to users who search for construction and other services you provide. This is especially helpful for local SEO so that users can find you nearby within their location. SEO helps you rank higher for keywords so that you appear in the top ranking for search results on Google. Why is this important for your website? Users click on the top 3 listing 80% of the time! If you are any lower than the top 3 positions, the greater the chance that you are not being seen and clicked through to online.

An SEO-optimized website has many approaches to the process of optimizing ranking results on search engine results pages (SERPs). See our post on best SEO practices to rank high on Google to learn more about the methods used to optimize websites for SEO.

Quality Content
A quality in construction company websites that improves SEO hugely are good, original content. This includes images, media, blogs, and overall organization of your website. Some construction companies use stock photos and that is fine. However, it is best to show a portfolio of your work with good and clear photos. This creates a better connection with users in seeing your real-life work and improves user experience. It is also great to create blogs that are informative. Users search the internet for solutions to their problems and blogs are helpful in doing so. Quality content of your website provides credibility and increases traffic to your website as your construction website is more visible to search users and provides them great information.

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Website Builder Minneapolis MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in Roseville, MN, we offer the following services: Content Marketing Strategy, Web Design, Web Development, Mobile Marketing, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Social Media Marketing, Email Marketing, Pay Per Click (PPC) Management, Conversion Rate Optimization, Online Presence Analysis, Reputation Management, Custom Promotional Products, and Custom-Made Business Cards.

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Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web Design and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Roseville, MN! 

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